Position Summary

We are seeking a dynamic and organized individual to join our team as an Influencer Program Coordinator. The ideal candidate will be passionate about influencer marketing, social media trends, and building relationships with content creators.

In this role, you will be responsible for identifying creators that align with Skullcandy brand values, coordinating and executing influencer campaigns, and analyzing campaign performance for optimal results.

Primary Functional Responsibilities

• Identify and recruit influencers whose audience aligns with Skullcandy brand values and target demographic
• Develop and maintain relationships with influencers across various social media platforms
• Collaborate with cross-functional teams to develop influencer marketing strategies that align with overall marketing objectives
• Closely work with internal teams including marketing, brand & creative
• Manage promotional orders
• Create and track KPI's relevant to the success of the influencer program
• Negotiate compensation terms with influencers, ensuring compliance with legal and brand guidelines
• Coordinate the creation and delivery of content briefs, ensuring influencers understand campaign objectives and deliverables
• Monitor and track influencer campaign performance, providing regular reports and insights to internal stakeholders
• Stay updated on industry trends and best practices in influencer marketing, making recommendations for program enhancements
• Assist in the development of influencer marketing budgets and forecasts
• Provide excellent communication and support to influencers throughout the campaign lifecycle
• Managing and supporting meetings both internally in direct to consumer department and with other departments as needed.

• 1-3 years experience in influencer marketing, social media management, or related roles
• Strong understanding of social media platforms, trends, and influencer landscape
• Excellent communication and negotiation skills, with the ability to build and maintain relationships
• Highly organized with the ability to manage multiple projects simultaneously and meet deadlines
• Analytical mindset, with the ability to interpret data and optimize campaign performance
• Creative thinker with a passion for innovation and staying ahead of industry trends
• Familiarity with influencer marketing tools and platforms is a plus
• Ability to work independently and collaboratively within a team environment
• Flexibility to adapt to changing priorities and business needs

Job Posted by ApplicantPro

Last updated : 2024-06-02