Experiences Required for This Role

Website Content Writing– At least 3 years of measurable experience in the following:

• Developing modern content for large websites with multiple departments and sizable portfolios of services, informational assets, and applications

• Creating high level content strategies that focus on logical taxonomies, streamlined user journeys, and human-focused design

• Planning for the discovery, analysis, segmenting, creation, delivery, tracking, and governance of content

• Aligning content with business goals, stakeholder objectives, and user needs

• Inventorying and auditing of content on a local or enterprise level

• Copywriting – a high proficiency in writing for real people and motivating them to action

• Conducting in-depth research on industry-related topics to develop original content and optimize current content

• Creating high quality content pieces that can also be used for content marketing needs, including advertising, social media, and email campaigns

• Editing content and proofreading material for errors and inconsistencies

SEO and analytics – At least 3 years of experience with the following:

• Conducting keyword research, developing SEO strategies, and using industry best practices to increase SERP results and build traffic to content

• Practicing both technical and on-page SEO methodologies to help build Google’s “EAT” objectives

• Developing high-impact KPIs and tracking the measurable success of content

• Using customer research and site analytics to prove that content is meeting user needs

Content Lifecycle Governance – At least 3 years of experience and use cases with the following:

• Defining customers’ needs and identifying content gaps that prevent successful digital experiences

• Optimizing and categorizing content to align with a service-oriented information architecture

• Working with subject matter experts to write clear text in plain language that achieves defined goals

• Reviewing and improving existing content for accuracy, legibility, accessibility, and compliance with State Content Guidelines

• Structuring content in ways that customers are used to, and knowing the difference between features and benefits

• Setting up governance models that support the maintenance of content after publishing

Knowledge, Skills, and Ability

Website Writing and Content Management

• Knowledge of Sitecore or a comparable CMS

• Content creation for websites

• Expert copywriting and editing skills

• Content marketing

• SEO and analytics

• Knowledge/experience with project management tools (Microsoft Office Suite, Teams, Jira)

• Effective communication skills

• High emotional intelligence

High Functioning in Complex Situations

• Ability to distill complex concepts into simple ideas

• Deadline-driven and able to handle simultaneous tasks, using prioritization models and team communication tools

• Comfort in suggesting better strategies or pointing out risks in current development efforts

• Dependable, organized, and equally able to work independently as well as in cross-functional team environments

Team Player

• Supporting teammates’ skills and behaviors through development and delivery

• Communication and collaboration with multiple departments and stakeholders

• Creative and analytical thinking with strong problem-solving skills

• Judgment in dealing effectively and diplomatically with government staff

• Ability to maintain strict confidentiality