Title: Marketing Manager (Regional)

Reports to: General Manager & dotted line to HQ Marketing 

Location: Atlanta 

Full Time – Exempt 

About Sloomoo Institute 

Sloomoo Institute is a rapidly growing interactive experience based on play, #satisfying through handmade slime, tapping into the senses, and ASMR. We are an art-inspired, immersive haven of color, design, and joy. Launched in 2019, Sloomoo Institute now has 4 locations and has been an enormous success, attracting over 1 million guests and billions of media impressions. A fifth flagship will be opening in LA in the late summer/early fall. Even more, slime play is known to support stress relief as much as it does your imagination! Driven by a mission to provide a reprieve from the chaos of the world and screen addiction, the brand has close ties to mental health non-profits and a dedication to inclusion as well as supporting neurodiversity through our experience and our workforce.

Position Summary:

The Marketing Manager will play a critical role in developing and executing marketing strategies to increase brand awareness, drive ticket sales, and foster community engagement specific to the Atlanta location with extensions to future locations in the region. This role requires a creative thinker with strong leadership skills and a deep understanding of the community, grass roots and WOM communications, digital marketing, content creation, event promotion, social media nuances by channel, influencer relations, the power of strategic and local partnerships, and more.

Responsibilities:

• Develop and implement comprehensive marketing plans to achieve the business objectives of Sloomoo Institute Atlanta.
• Oversee all marketing activities, including digital marketing, social media, email and SMS campaigns, strategic collaborations, influencer partnerships, public relations, and event marketing.
• Collaborate with the General Manager and Corporate Head of Marketing & Strategic Partnerships and larger marketing team to align local marketing strategies with the overall brand vision.
• Manage the creation and production of marketing materials, ensuring consistent messaging and branding.
• Monitor and analyze marketing performance metrics to optimize campaigns and report on results.
• Plan and execute local events and partnerships to enhance community engagement and brand visibility.
• Fostering a collaborative and innovative work environment.
• Manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.
• Stay current with industry trends and best practices to maintain a competitive edge.
• Other duties as assigned by management.

Qualifications:

• Bachelor’s degree in marketing, or equivalent experience.
• 5 years of experience in marketing, with a focus on digital marketing and content creation.
• Strong knowledge and network of Atlanta Market 
• Proven track record of developing and executing successful marketing campaigns.
• Strong leadership and team management skills.
• Excellent communication, writing, and presentation skills.
• Proficiency in marketing tools and platforms, including social media, email marketing, and analytics.
• Creative thinker with the ability to generate innovative ideas and solutions.
• Highly organized with strong project management skills.
• Passion for the mission and values of Sloomoo Institute.

Inclusivity Statement:

Sloomoo Institute is a company that respects and welcomes the uniqueness of each employee and offers everyone the means to find their place and thrive. We are committed to equal employment opportunities, career development opportunities and promoting initiatives aimed at creating a culture that is meaningful, innovative and successful. Sloomoo Institute does not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, status as a protected veteran, status as an individual with neurodiversity or a disability or other applicable legally protected characteristics.