Brand Reputation Manager | Online Reputation Manager

Key responsibilities include:

• Building, maintaining, and managing a positive online presence and reputation

• Monitoring and analyzing online content relating to the brand including social media, search engines, blogs and communities, and consumer forums

• Facilitating brand strategies to maximize the impact of positive online content and minimize the impact of negative online content

• Investigating the situation and facts relating to criticisms or negative comments; Managing and reviewing online content and taking action to limit inappropriate content with legal as it pertains to competitors

• Commenting positively and responding to criticisms or negative content on social media and in online forums alongside ai chat mechanisms

• Managing social media accounts and content

• Reporting and Evaluating review and survey data for trends and anomalies to Growth Marketing Director

• Coordinating monthly reviews and performance reporting of online content

• Using offline and online techniques to promote positive or neutral comments

• Analyzing online statistics and overall trends and subsets by site, rating, and keyword to identify ongoing trends and potential mitigation solutions with Growth Marketing Director

• Preventing and repairing online reputation threats

• Understanding the level of an online reputation threat and managing online identities

• Planning, strategizing, and implementing responses to online reputation threats

• Enhancing and building a reputation by measuring the effectiveness of strategies overtime

• Establishing policies and procedures, standards, and systems that avoid any negative impacts

• Creating and publishing social media and forum posts, blog content, and positive reviews

• Developing and scheduling positive content to build trust

Educational and qualifications of a reputation manager

A degree in public or media relations, marketing, advertising, technology, or communications preferred.

Professional knowledge of a reputation manager

• Social media marketing, content creation, brand mitigation and reputation management

• Mass communication

• Social listening tools

• Content development and management

• Social analytics and business intelligence tools

• Search engine optimization

Technical expectations

A reputation manager is responsible for correctly reporting, making recommendations, and taking corrective actions in the following areas:

• Share of voice

• Sentiment analysis

• Media type analysis

• Social media campaign analytics

• Search engine campaign analytics

• Social media comparison

• Search engine insight

• Social media insight

• Creativity to improve the image and online reputation of the individual or organization through the use of pictures, videos, forums, and other means

• Problem-solving skills and the ability to find creative solutions at short notice to counter threats to the organization’s reputation

• Oral and written communication skills

• Analytical skills to determine what content has the potential to damage the reputation of the organization or individual and the best way to handle such content

• Presentation and reporting skills

• Time management skills

• Discretion and diplomacy

• Confidence

In addition, reputation managers require the ability to think quickly because decisive action may be essential in critical situations. Acting proactively has the potential to limit any damage to reputation as the result of a specific event. It's essential that a reputation manager is proactive when managing the reputation of an individual or organization, rather than waiting to react if negative content appears.