Job Role: Marketing - Digital Marketing III
Duration: 12 Months
Location: St. Paul MN, 55112

Job Description:
Responsible for developing the social media strategy, plan execution, social listening and measurement across all applicable business unit channels. Collaborate with a wide variety of BSC stakeholders including senior leadership, product managers, clinical, legal, digital marketing and marketing communications.

Key Responsibilities

• Build social media strategic plans and content in partnership with social media manager, marketing communications and digital marketing, to support key business objectives
• Write, edit, submit for Regulatory, Clinical and Legal approval, and post content to applicable social channel (i.e. Twitter, LinkedIn, YouTube and others if applicable)
• Advocate and communicate the established BU social media vision and strategy to key stakeholders
• Manage and measure social media programs for ***
• Manage and deliver the monthly and quarterly social media reports with strategic recommendations
• Collaborate with Regulatory, Clinical and Legal for all required approvals. Collaborate with social media and Global Digital Marketing colleagues to ensure social media programs align with broader *** brand and social media requirements
• Responsible for the execution of social media plans in partnership with agency for paid social, and in-house execution for organic social
• Evaluate and assess *** key opinion leaders (KOLS) and competitors’ social media presence and recommendations to enhance the *** social presence
• Monitor the *** community conversations and manage inappropriate or off-label references
• Manage patient and physician comments on *** channels and route complaints and requests through appropriate pathways (if applicable)
• Manages social listening and measurement program, converting social media ‘buzz’ into clear and actionable market insights

Quality System Requirements
In all actions, demonstrates a primary commitment to patient safety and product quality by maintaining compliance to the Quality Policy and all other documented quality processes and procedures.
For those individuals that supervise others, the following statements are applicable: • Assures that appropriate resources (personnel, tools, etc.) are maintained in order to assure Quality System compliance and adherence to the BSC Quality Policy.

• Establishes and promotes a work environment that supports the Quality Policy and Quality System. Management Preference
• Partnerships with platform reps leveraging best practices and forward thinking Job Scope and Leveling Guidelines

Functional Knowledge

• Requires solid knowledge of conceptual and technical and/or functional knowledge and procedures within own job function and a basic understanding of these elements in related job functions

Business Expertise

• Applies understanding of business drivers and how own team integrates with others to accomplish own work

Leadership

• No supervisory responsibility; may provide informal guidance to new team members

Problem Solving

• Solves problems considering common practice or procedures; determines appropriate action by analyzing possible solutions and their impact on the business or technology using practical experience, judgment and precedents
• Receives a moderate level of guidance and direction

Impact

• Impacts quality and effectiveness of own team and may impact other closely related work teams whose activities are interdependent

Interactions (and Communications)

• Explains factual, sometimes complex and potentially dynamic information to others in straightforward situations.
• Organizes and presents data/ information to influence decision making, primarily to internal audiences

REQUIREMENTS:
3-5 years communications experience within a corporate or agency environment, preferably in health care, with an avid interest in and demonstrated knowledge of social media.
B.A. in communications, journalism or related field.
Exceptional writer and storyteller, with experience in writing for traditional, online and social media.
In-depth understanding of target audiences, expertise in high-impact messaging to broad audiences.
Solid understanding and familiarity with new and emerging social tools and channels.
Fluent with the various platforms’ audience creation/targeting capabilities, and ability to execute paid promotions within Facebook, LinkedIn and Twitter
Ability to identify the role of social in a larger communications plan, and evaluate performance based on holistic campaign impact
Experience developing and executing strategic communications plans and correlating metrics, utilizing both media relations and social media tactics

Job Type: Contract

Pay: $45.00 - $55.00 per hour

Schedule:

• 8 hour shift
• Day shift

Experience:

• Marketing: 3 years (Preferred)

Ability to Commute:

• Saint Paul, MN 55112 (Required)

Ability to Relocate:

• Saint Paul, MN 55112: Relocate before starting work (Required)

Work Location: In person