Job Title: Marketing - Digital Marketing III
Location: 4100 Hamline Avenue North St. Paul MN 55112
Duration: 12 Months

Job Description:

• Suppliers: Must attach 2 writing samples to the submittal form & resume.
• Responsible for developing the social media strategy, plan execution, social listening, and measurement across all applicable business unit channels.
• Collaborate with a wide variety of BSC stakeholders including senior leadership, product managers, clinical, legal, digital marketing, and marketing communications.

Key Responsibilities

• Build social media strategic plans and content in partnership with the social media manager, marketing communications, and digital marketing, to support key business objectives
• Write, edit, and submit for Regulatory, Clinical, and Legal approval, and post content to applicable social channels (i.e. Twitter, LinkedIn, YouTube, and others if applicable)
• Advocate and communicate the established BU social media vision and strategy to key stakeholders
• Manage and measure social media programs.
• Manage and deliver the monthly and quarterly social media reports with strategic recommendations
• Collaborate with Regulatory, Clinical, and Legal for all required approvals.
• Collaborate with social media and Global Digital Marketing colleagues to ensure social media programs align with broader brand and social media requirements
• Responsible for the execution of social media plans in partnership with the agency for paid social, and in-house execution for organic social
• Evaluate and assess key opinion leaders (KOLS) and competitors’ social media presence and recommendations to enhance the social presence
• Monitor the community conversations and manage inappropriate or off-label references
• Manage patient and physician comments on channels and route complaints and requests through appropriate pathways (if applicable)
• Manages social listening and measurement program, converting social media ‘buzz’ into clear and actionable market insights

Quality System Requirements

• In all actions, demonstrates a primary commitment to patient safety and product quality by maintaining compliance to the Quality Policy and all other documented quality processes and procedures.
• For those individuals that supervise others, the following statements are applicable:
• Assures that appropriate resources (personnel, tools, etc.) are maintained in order to assure Quality System compliance and adherence to the BSC Quality Policy.
• Establishes and promotes a work environment that supports the Quality Policy and Quality System.
• Management Preference
• Partnerships with platform reps leveraging best practices and forward thinking
• Job Scope and Leveling Guidelines

Functional Knowledge

• Requires solid knowledge of conceptual and technical and/or functional knowledge and procedures within own job function and a basic understanding of these elements in related job functions
• Business Expertise
• Applies understanding of business drivers and how own team integrates with others to accomplish own work
• Leadership
• No supervisory responsibility; may provide informal guidance to new team members
• Problem-Solving
• Solves problems considering common practice or procedures; determines appropriate action by analyzing possible solutions and their impact on the business or technology using practical experience, judgment, and precedents
• Receives a moderate level of guidance and direction
• Impact
• Impacts quality and effectiveness of own team and may impact other closely related work teams whose activities are interdependent
• Interactions (and Communications)
• Explains factual, sometimes complex, and potentially dynamic information to others in straightforward situations.
• Organizes and presents data/ information to influence decision making, primarily to internal audiences
• The above statements are intended to describe the general nature and level of work being performed
• by people assigned to this classification. They are not intended to be construed as an exhaustive list
• of all responsibilities, duties, and skills required of personnel so classified.
• Job-specific training requirements associated with responsibilities and tasks personnel perform are established and demonstrated through their individual learning plan.

Requirements:

• Must attach 2 writing samples to the submittal form & resume.
• 3-5 years of communications experience within a corporate or agency environment, preferably in health care, with an avid interest in and demonstrated knowledge of social media.
• B.A. in communications, journalism, or related field.
• Exceptional writer and storyteller, with experience in writing for traditional, online, and social media. In-depth understanding of target audiences, and expertise in high-impact messaging to broad audiences.
• Solid understanding and familiarity with new and emerging social tools and channels.
• Fluent with the various platforms’ audience creation/targeting capabilities, and ability to execute paid promotions within Facebook, LinkedIn and Twitter
• Ability to identify the role of social in a larger communications plan, and evaluate performance based on holistic campaign impact
• Experience developing and executing strategic communications plans and correlating metrics, utilizing both media relations and social media tactics

Job Type: Contract

Pay: $50.00 - $56.00 per hour

Schedule:

• 8 hour shift
• Day shift

Application Question(s):

• Are we specifically Looking green card holders and citizens are eligible to work on a W2 basis? No C2C

Experience:

• Marketing: 4 years (Required)

Ability to Relocate:

• Saint Paul, MN 55112: Relocate before starting work (Required)

Work Location: In person