Marketing Specialist

About the job

The Digital Marketing Operations and Brand Engagement Manager will ensure the efficiency and effectiveness of all marketing operations and drive social media engagement, MQLs, SEO, and brand advocacy.

This role includes managing marketing technology, optimizing processes, ensuring data integrity, and providing executable tasks to drive our marketing strategies.

Additionally, the Manager will be accountable for meeting lead-generation goals and enhancing brand awareness, focusing strongly on digital marketing strategies.

Responsibilities : HubSpot Management :

HubSpot Management :

Sending daily and weekly emails through HubSpot.

Implementing new sequences and email campaigns in HubSpot.

Manage and optimize specs and tasks to enhance HubSpot's integration with our internal operations.

Process Optimization :

Managing the company's marketing tech stack.

Coordinating with vendors and partners to maximize the implementation and effectiveness of all marketing activities.

Content Distribution and Analysis :

Executing content distribution across all channels.

Analyzing the effectiveness and responsiveness of each piece of content.

Create infographics to maximize SEO

Create customized landing pages to align with ads and content for personalized sales funnel and improve user experience

Event Coordination :

Organizing and ensuring engagement in our monthly online meetings.

Promoting participation on our Mighty Networks platform.

Social Media Engagement :

Increasing social media engagement.

Promoting certified companies and monitoring activity.

Acting as a social media advocate, spreading the name globally.

Brand Advocacy and Awareness :

Collaborating with companies to display the badge on large advertising spaces.

Coordinating with their internal teams to increase awareness and encourage candidates to choose them, leading to better retention and performance.

Digital Marketing :

Developing and executing comprehensive digital marketing strategies to drive brand awareness and lead generation.

Managing and optimizing online advertising campaigns across various platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads).

Utilizing SEO and SEM techniques to increase website traffic and improve search engine rankings and generate Click throughs and impressions to drive registrations and requests for certification (MQLs and SQLs)

Monitoring and analyzing digital marketing metrics to measure the success of campaigns and make data-driven decisions.

Implementing retargeting and remarketing strategies to re-engage potential leads and customers.

Implementing and executing affiliate marketing strategies.

Creating and managing content for digital marketing channels, including blogs, social media, email newsletters, and website updates.

Requirements :

Proactive, resourceful, and highly organized.

Ability to work quickly, be solution-oriented, and thrive in a fast-paced and agile environment.

Strong analytical skills and experience in HubSpot marketing automation and digital marketing strategies.

Experience in managing online advertising campaigns and utilizing SEO / SEM techniques.

Proficient in analyzing digital marketing metrics and making data-driven decisions.

Excellent written and verbal communication skills.

Creative mindset with a keen eye for detail and design.

Strong project management skills and the ability to multitask effectively.

Proficiency in HubSpot

Bachelor's degree in Marketing, Digital Advertising, or a related field.

2 years of professional experience in marketing, digital advertising, or a related discipline.

Last updated : 2024-07-01