ROLE DESCRIPTION

The Account Supervisor, Influencer Marketing is a key member of the Influencer Marketing division. They will be responsible for managing and executing influencer marketing campaigns. It’s a dynamic job. One day you may be casting talent and negotiating contracts with agents and influencers. The next, you may be working on reporting for a client campaign or participating in a brainstorm session. Thus, you’ll need to be passionate about all facets of influencer marketing in order to produce the best work. You must be a proactive employee, willing to go above and beyond, and comfortable working with internal leadership and client executives. You also must be a collaborative team player, willing to wear many different hats and roll up your sleeves and do whatever it takes to get the job done.

RESPONSIBILITIES

Thought Leadership

• Maintain an advanced understanding of influencer agency landscape, including software developments and competitive agencies
• Research, identify, and develop relationships with key influencers, platforms and talent agents
• Stay up to date on influencer rates and packages and assist in the development of new influencer offerings as the industry changes
• Develop strong relationships with influencers and agents
• Drive innovative and award winning work to position Socialfly as a leader in the social media marketing space.

New Business

• Assist in brainstorms for new business pitches or client upsells as needed. 
• Build positive relationships with clients and look for sales triggers with current clients and inform the VP, Influencer Marketing as those opportunities arise.
• Support the VP, Influencer Marketing on new business pitches and upsell opportunities on a regular basis.

Operations

• Run full-scale influence marketing programs from start to finish, including managing daily client communications
• Continue to fine tune the Influencer Management Process, and recommend changes as necessary to keep up with emerging trends;
• Manage and mentor influencer marketing coordinator. 
• Stay up to date on proper FTC guidelines for influencer promotions and ensure Socialfly adheres to any new developments
• Assist in development of case studies for key campaigns
• Ensure adherence to all influencer campaign budgets
• Oversee the Influencer Marketing coordinator to ensure proper casting and effective execution of campaigns
• Identify and contract the right influencers for each campaign and negotiate for the best rates for our clients.
• Support creating insightful, data-based reporting of influencer campaigns and determine key learnings for future client and internal optimization
• Assist the VP in the development of strategy and campaign development
• Oversee the creation of influencer creative guidelines and briefs
• Collaborate with paid media team to execute whitelisting campaigns
• Compile campaign insights and key learnings to share with clients on a regular basis
• Lead weekly client status calls for existing clients/campaigns
• Maintain timelines to ensure proper and timely client communication, reporting, info-sharing, etc.
• Attend in person influencer events for clients on behalf of Socialfly as needed

REQUIREMENTS

• Minimum 4-6 years of Influencer Marketing experience in agency or brand role
• Bachelor’s degree or equivalent education/training
• Experience conducting influencer negotiations and updating influencer contracts
• Experience utilizing influencer tools like Tagger, CreatorIQ, etc.Results-focused and customer service oriented
• Entrepreneurial spirit/highly developed problem solving and conflict resolution skills
• Strong analytical ability
• Strong organizational skills with the ability to juggle many moving parts simultaneously
• Ability to work well under pressure and adapt in the face of ever-changing projects
• Must have strong attention to detail and be a collaborative team player
• Excellent written, verbal communication and presentation skills
• Confident and credible with senior executives (client contacts)
• Deep understanding of influencer marketing and social media industry, and the ever-evolving platforms.
• Strong understanding of contract requirements 
• Positive, team driven attitude

ADDITIONAL SKILLS

• Paid media/advertising experience 
• Relationships with influencer agents, agencies and industry experts 
• Presentation design and development (decks) 
• Sales or brand partnerships experience
• Strong desire to deliver the best results possible for clients
• Proactive problem solver
• Adaptive and able to remain calm under pressure
• Whitelisting experience

COMPENSATION

The salary range for this role is $75,000 - $90,000 and is commensurate with experience.

Socialfly DEI (diversity, equity, inclusiveness) statement / plan

We are committed to cultivating a workplace in which diverse perspectives and experiences are welcomed and respected. We do not discriminate on the basis of race, color, religion, creed, ancestry, national origin, sex, age, disability (physical or mental), marital or veteran status, genetic information, sexual orientation, gender identity, political ideology, or membership in any other legally protected class. We are an Affirmative Action employer. We encourage individuals with diverse backgrounds to apply.

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