118 Senior Director, Product Marketing Jobs in New York, NY
SoFi is Hiring a Senior Director, Product Marketing Near New York, NY
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.The roleWe’re seeking a seasoned marketer to lead the marketing function for SoFi Small Business Lending & Banking, Protect (insurance), and AtWork (Enterprise Solution). This includes owning the value proposition, go-to-market plan, acquisition and engagement strategy and leading a team of individual contributors who will deliver outcomes towards your vision. This role plays a critical function in accelerating acquisition among our target audience and exposing members to the benefits of protecting their wealth with insurance from SoFi (SoFi Protect) and expanding their financial relationship by utilizing SoFi for their small business banking & financing needs. Finally, this person will unlock new opportunities for growth through enterprise clients who are interested in leveraging SoFi for a range of financial services. This is a highly cross-functional role, both within our Marketing team and the cross-functional teams such as finance, product, engineering, risk and the business unit.
What you’ll do:
- Act as the CMO for your products with a vision on the long-term strategy & near-term execution
- Create & lead marketing strategies based out of consumer & competitive insights
- Develop creative briefs and approve the creative that will get deployed across channels. Iterate frequently on the product positioning, value proposition and go-to-market strategy.
- Manage the channel allocation mix and bonus strategy to optimize acquisition
- Manage the prioritization of engagement initiatives in lifecycle marketing to drive product usage
- 10 years of relevant marketing experience, including consumer product marketing, with quantifiable revenue responsibility.
- Candidates with small business experience, either operating or marketing to one, is preferred
- Strategy and Execution: Experience combining strategic thinking with tactical execution to drive customer acquisition through diverse channels
- Customer Research: Experience in leading quantitative and qualitative customer research and distill it into actionable insights
- Analytics: Use data to drive strategy, execution, and optimization
- Initiative & Bias for Action: Eagerness to roll up your sleeves to get things done (even the unglamorous things)
- Flexibility: Problem-solve in a fast-paced, self-driven environment
- Growth: Proven track record of building budgets and programs that support efficient growth
- Bachelor’s degree required
Compensation And BenefitsThe base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.
To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!
SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.
The Company hires the best qualified candidate for the job, without regard to protected characteristics.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
New York applicants: Notice of Employee Rights
SoFi is committed to embracing diversity. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.
Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.
Internal EmployeesIf you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.
Job Summary
Full Time
Building Construction
$220k-269k (estimate)
09/11/2024
10/06/2024
sofi.com
WESTFIELD, MA
1,000 - 3,000
2011
Public
ANATOLIY OVDIYCHUK
$500M - $1B
Building Construction
Related Companies
About SoFi
SoFi is a California-based online lending platform that allows users to apply for student loan refinancing, mortgages and personal loans.
The job skills required for Senior Director, Product Marketing include Product Marketing, Go To Market, Insight, Initiative, Commitment, etc. Having related job skills and expertise will give you an advantage when applying to be a Senior Director, Product Marketing. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Senior Director, Product Marketing. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Senior Director, Product Marketing positions, which can be used as a reference in future career path planning. As a Senior Director, Product Marketing, it can be promoted into senior positions as a Top Product/Brand Management Executive that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Senior Director, Product Marketing. You can explore the career advancement for a Senior Director, Product Marketing below and select your interested title to get hiring information.
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