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Freelance Brand Strategist
Solomon Page New York, NY
$98k-122k (estimate)
Contractor 2 Months Ago
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Solomon Page is Hiring a Freelance Brand Strategist Near New York, NY

Our client, a leading full-service marketing agency for healthcare brands is in search for contract Brand Strategist. The Brand Strategist will be responsible for becoming the strategic brand steward across multiple clients and brands, leading clients to develop and deploy breakthrough brand strategies, with a particular focus on healthcare/pharma HCP experience and leveraging their previous agency experience to activate resources and execute brand strategies through an omnichannel approach.

Responsibilities:

  • Guide teams with a strong point of view while actively listening to ensure alignment across teams and clients.
  • Actively participate in strategic client meetings, providing clear and well-supported perspectives.
  • Collaborate across departments as a core team member.
  • Conduct landscape assessments to maintain a deep understanding of market opportunities, competitive dynamics, clinical landscapes, customer segments, motivators, barriers, and brand differentiators for assigned brands.
  • Identify and define unmet needs by continually seeking insights that drive market change.
  • Develop brand planning structures, including unbranded platforms, brand personality, positioning, creative platforms, and key strategies throughout the brand lifecycle.
  • Design and moderate key strategic working sessions with clients.
  • Support the creative team throughout the development process by providing research results and other stimulus materials.
  • Champion bold creative ideas, persevering through the development process.
  • Support client market research needs by providing input on research design and generating actionable insights from the research.

Required Qualifications:

  • Preferred experience with rare diseases and/or oncology strategy.
  • 8 years in healthcare communications.
  • Management of launch and mature brand strategies.
  • Understanding of omnichannel marketing requirements and their impact on strategy.
  • Enthusiastic about learning new disease categories and treatments.
  • Ability to connect the dots across various inputs to generate organic business opportunities.
  • Clear and concise verbal and written communication skills.
  • Passion for creating bold work that drives behavior change and improves health.

The Solomon Page Distinction

Solomon Page offers a comprehensive benefit program for hourly employees. We pride ourselves on offering medical, dental, 401(k), direct deposit and commuter benefits to our employees, including freelancers - which sets us apart in the industries we serve.

About Solomon Page

Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook, and LinkedIn.

Opportunity Awaits.

Job Summary

JOB TYPE

Contractor

SALARY

$98k-122k (estimate)

POST DATE

07/18/2024

EXPIRATION DATE

07/25/2024

WEBSITE

solomonpage.com

HEADQUARTERS

New York, NY

SIZE

500 - 1,000

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