Sound Income Group is Hiring a Digital Ads/Webinar Specialist Near Fort Lauderdale, FL
Job Type Full-time DescriptionThe Digital Ads/Webinar Specialist is responsible for planning, executing, and analyzing digital advertising campaigns and webinar programs to drive lead generation and brand awareness for the company's financial products and services. This is an onsite position (Fort Lauderdale 33309), no hybrid or remote scheduling. Sound Income Group ("SIG") believes there is a fundamental need for independent financial advice across America and investors achieve better outcomes when working with a financial advisor. We provide resources, coaches, technology, access to subject matter experts and solutions to financial advisors nationwide. What we offer Fantastic company culture: we like working together!Competitive compensation and excellent benefit package - Our employees' benefits premiums are 100% paid for by the company and include Health/Dental/Vision, Short/Long term Disability, Life Insurance. We also offer Paid Time Off, Holidays, and 401k with employer match!New, modern office suite in easy to access location in Fort Lauderdale. TriRail stops at our building and the I-95 on ramp is less than .5 mile away! Key ResponsibilitiesDigital Advertising
Develop and implement digital advertising strategies across platforms like Google Ads, social media (Facebook, LinkedIn, etc.), programmatic display, and others
Create compelling ad copy, designs, and landing pages to drive click-throughs and conversions
Continuously optimize ad campaigns based on performance data to maximize ROI
Conduct keyword research, A/B testing, audience targeting, and bid management
Track and report on digital ad metrics like impressions, clicks, costs, conversions, and return on ad spend
Webinars
Plan and execute a strategic webinar program to educate prospects and generate qualified leads
Identify relevant topics, source internal and external speakers, and develop webinar content
Oversee webinar promotion through email, ads, social media, and other channels
Manage webinar hosting platform, registration process, live delivery, and post-event follow up
Analyze webinar metrics like registrations, attendance, engagement, lead capture, and sales pipeline impact
General
Collaborate with marketing, sales, and product teams on campaign planning and lead management
Stay up-to-date on digital marketing trends, tools, and best practices
Manage digital advertising and webinar budgets efficiently
Provide regular reporting and insights to demonstrate marketing ROI
Requirements
Must be able to work for any US employer without sponsorship.
3-5 years of experience in digital marketing, paid media, webinar/event marketing
Strong analytical skills and data-driven mindset
Excellent project management and multitasking abilities
Creativity for developing engaging ad copy and content
Proficiency with tools like Google Ads, social media ads, marketing automation, webinar platforms
Basic knowledge of financial products/services is a plus