Your Career. Our Company. Together, We Grow.

At Southern Illinois Healthcare (SIH), we realize that in order to provide our surrounding communities with excellent care, we must begin by providing our employees with that same care and appreciation. We offer rich opportunities to develop and grow professionally, an environment of excellence in patient care, and the awareness that everything we accomplish is a direct outgrowth of the superb efforts and dedication of our employees.

As a non-profit system of almost 4000 employees, we have won national acclaim for our cancer, cardiac, stroke, bariatric, breast imaging, and rehabilitation services.

Position Summary

• Responsible for creating and managing end-to-end email and SMS process for targeted marketing campaigns.

Job Roles

• Safety
• Manage processes effectively in regard to employee/patient safety.
• Record Keeping
• Maintain all required records, reports, statistics, logs, files and other documents as required.
• Process Improvement
• Promote a culture of process improvement by participating in unit/department based programs that supports the systems process improvement goals.
• Participate on system-wide or hospital-based teams as needed.

• Role Specific Responsibilities
  • Email and SMS Campaign Strategy, Execution and Optimization
    • • • Understand SIH organizational objectives and ensure that all email and SMS efforts are aligned to meet those objectives.
        • Collaborate with internal teams and operational stakeholders, both technical and non-technical audiences, communicating in a timely fashion.
        • Work with cross-functional teams to design, build and execute email and SMS marketing campaignswith specific attention to automated communication flows and actionable trigger points to drive patient conversions.
        • Monitor and optimize Email and SMS campaign performance, ensuring deliverability and optimal engagement rates.
        • Track conversion rates and related revenue from campaigns.
• CRM Data Management
  • • • In concert with SIH ITS, oversee synchronization between Marketing Cloud and other systems, (e.g. EHR, CRM, analytics, etc.)
      • Pull, clean, update and optimize database contact records/lists in CRMs and in other systems.
      • Ensure data quality, cleanliness, and compliance with data protection regulations.
      • Troubleshoot and resolve data-related issues.
• Reporting and Analytics
  • • • Develop and maintain native reports and functions to track KPI related to outbound campaigns.
      • Analyze campaign results, develop benchmarks, and create and share regular performance reports.
      • Analyze IP reputation and sender domain scores.

Education

• B.A. in Marketing, Business or related technical field.

Licenses and Certification

• Marketing Cloud Email Specialist Certification secured within 6 months of hire required.

Experience and Skills

• Experience with email and SMS campaign planning and execution, including HTML modification and audience segmentation.
• Experience with enterprise marketing automation platforms, such as Salesforce Marketing Cloud, Marketo, Eloqua, Pardot etc.
• Experience in performance marketing/lead generation industry.
• Knowledge of email, push notifications and SMS/MMS including channel regulations; thorough knowledge of CAN SPAM Act.
• Excellent written and verbal communication Creative thinker with strong attention to detail and a passion for crafting compelling content.
• 2 years of experience in email marketing, with a focus on Marketing Cloud preferred.