Marketing Specialist

This position is highly engaged with the membership via social channels, apps, and public-facing domains. This person brings the fun to every interaction, while growing engagement rates and following. This person will also drive the creativity of the marketing team through fun and SWACU-branded content, to be shared on SWACU’s internal and external channels. We’re looking for a big thinker who can brainstorm ideas and run with them.

Main Duties

Social Media Management

• Develop and organize schedules to ensure all department needs are met
• Monitor and respond to comments and direct messages daily including all social media channels, SWACU app reviews, and Google MyBusiness reviews and messages
• Work closely with departments when member feedback is given
• Avid YouTube, LinkedIn, and Instagram user
• Responsible for staying up to date on trends in order to maximize member engagement
• Familiar with Hootsuite or similar social scheduling websites
• Identify engagement analytics and reporting
• Utilize Viva Engage for internal engagement and culture development
• Cultivate engagement with our followers and social media users
• Grow our online brand through a multi-platform campaigns

Paid Advertising

• Knowledgeable with paid advertising, SEO, channel optimizations, A/B testing, and gaming/lottery rules

Content Creation/Graphic Design

• Have a clear understanding of credit unions and align tone and brand to culture preferred
• General photography and videography knowledge, transitions, lighting, and editing preferred
• Design high-quality, branded content that accurately portrays who we are and our membership
• Comfortable using design software such as Adobe Illustrator, Canva, Photoshop and other editing software
• Excellent writing, spelling, editing, proofing and grammar skills
• Preferred experience with Canva, Exclaimer, Hootsuite, Documatix, Adque
• Collaborate cohesively with the marketing team and other departments
• Bring new innovative ideas to the creative table

Blog/Newsletter/Social Posts

Using a set marketing schedule, working directly with VP of Marketing, marketing team and an external designer to create copywrite for newsletters, monthly email updates, marketing campaigns and other communications through email marketing, direct mail marketing, print advertising, social media channels and Credit Union website.

Minimum qualifications:

• Bachelor’s degree in Marketing, Business Management, Journalism, or Advertising/Public Relations and 2 years experience in social media marketing required
• Strong portfolio and engagement analytics
• Demonstrated abilities with Adobe products, HTML, CRM, Excel, and other Microsoft products
• Demonstrated working knowledge of social analytics required
• Adept at understanding ever-changing digital trends and new technologies
• Familiarity with online banking trends and applications in the financial space is a plus
• Strong communication skills including written, verbal, and listening
• Must be able to engage in problem-solving, and help identify and solve potential issues
• Ability to handle multiple projects and prioritize
• Effective time management
• Strong attention to detail
• Portfolio preferred
• All qualified candidates must pass a credit and background check

SWACU is proud to offer our people a career-oriented, professional growth environment that combines providing our members with first-in-class service ~ while having lots of fun at the same time!

Our employees also enjoy awesome benefits that include:

• FREE health insurance
• FREE dental insurance
• FREE vision insurance
• FREE life insurance
• FREE short-term and long-term disability
• FREE employee checking account
• Paid Time Off up to 3 weeks per year
• 13 Paid Holidays (2 ½ weeks of more paid time off!)
• Flexible Spending Accounts
• 401(k) plans with employer match
• Company-funded retirement pension plan
• Tuition reimbursement
• Casual dress code, every day
• Ongoing training through classroom and online formats
• Employee recognition programs
• Employee committees that promote culture, fun, and wellness
• Monthly company-wide activities for our employees, like Baseball Day, Chocolate Chip Day, Summer Luau, Say Something Nice Day, Biggest Loser, and a Step Challenge

Schedule:

8:00-5:00 pm M-F. This is an in-office position

Salary: DOE

Work Location:

2430 Shorecrest Drive, Dallas, TX 75235

Company Overview:

Southwest Airlines Federal Credit Union provides a complete array of financial services for all employees and families of Southwest Airlines and over 200 more companies across the United States. Since our inception, we have continued to maintain a rapid pace of growth throughout our four branches in TX and AZ! We now serve over 50,000 members nationwide and we’re still growing! Our members enjoy the most elite financial services and the best member service around! Learn more about us on our website: https://www.swacu.org/connect/careers.html.