Marketing and Communications Associate Job Summary :

Sparks Group is looking for a Marketing and Communications Associate to join a national Association headquartered in Washington, DC .

The Marketing and Communications Associate is responsible for planning and execution of a broad cross-section of projects, including continuing education program marketing and promotion and corporate communication initiatives.

Efforts to accomplish this include implementing a robust direct marketing effort, strengthening social media presence, and building public awareness.

The successful candidate is a curious, energetic, and quick learner who takes initiative within the direction provided. They have a talent for wordsmithing fresh, inviting, and impactful marketing copy in a timely manner.

Marketing and Communications Associate Responsibilities :

• Collaborating with continuing education team, market and promote continuing education programs using a variety of outreach tools, including print, email, website, and social media.
• Serve as primary point of contact for external marketing resources related to the development of continuing education and other creative collateral.
• Support execution of corporate communication strategy initiatives using print, email, website, and social media.
• Coordinate content and produce Cut to the Point, monthly e-bulletin, and additional e-bulletins, as necessary.
• Coordinate internal reservations for allowed advertisements in journal; work with external marketing resource to create and submit advertisements on schedule.
• Add and edit content on the website.
• Manage image and video library; work with and use available assets to best advantage in social media and digital marketing.
• Serve as the staff liaison for the Public Outreach Committee, including maintaining the online library, triaging public relations-related inquiries, organizing, and participating in committee meetings and conference calls, and maintaining committee-related records.
• Monitor budgets related to all aspects of serving as marketing specialist.
• Provide general support for the chief executive officer, officers, committee chairs, and other staff members.

Marketing and Communications Associate Qualifications :

• Bachelor’s degree or equivalent is required. A degree or concentration in marketing, communications, public relations, or related field is highly desirable.
• A minimum of four years employment with an association in marketing, communications, and website maintenance.
• Marketing plan development and implementation and materials production.
• Social media presence execution and analysis.
• Top-notch writing skills, including proofing and editing.
• Excellent oral communication.
• Project administration, including coordinating multiple programs simultaneously, timeline and budget monitoring, and status reporting.
• Marketing plan development and implementation.
• Print media production.
• Website content management.
• Working knowledge of WordPress.
• Proven experience in traditional and digital marketing, content marketing, and social media marketing.
• Technical ability to post on all social media platforms.
• Working knowledge of Constant Contact or similar email marketing program.
• Above average proficiency in MS Word, Excel, PowerPoint, Outlook, and Adobe.
• Detail-oriented, highly organized, and deadline-driven.
1 day ago