JOB SUMMARY

The Senior Marketing Analyst provides clear and actionable insights through data collection, analysis and reporting. Maximize the company’s competitive performance and market share for both the Residential business and the small- to-medium sized business (SMB) segment. With a rigorous discipline around intelligence gathering, verification of syndicated data, and original market-level investigation, analysis and reporting, Field Marketers are the company’s subject matter experts of local market dynamics and of all competitors in each of the communities we serve

MAJOR DUTIES AND RESPONSIBILITIES

Actively and consistently support all efforts to simplify and enhance the customer experience.Perform analysis and reporting to assess competition’s impact on the business, identify opportunities, and evaluate key business performance indicators and business initiatives.
Work closely with managers in the collection and processing of competitive data.
Work collaboratively with colleagues in corporate marketing and peers in the other regions.
Leverage a variety of tools including Vantage, MicroStrategy and Tableau.
Develop impactful reporting and data-driven presentations. Identify trends and fact-based and actionable insights; clearly articulate findings in written reports using charts, graphs, tables and other exhibits.
Troubleshoot existing MicroStrategy and Tableau reports; assess accuracy, propose solutions and confirm corrections.
Provide customer activity analyses and the impact competition may have on subscriber growth, migration trending, churn trending, etc.
Responsible for ad hoc reporting and analysis as needed.

Provide administrative support, including budget and monthly forecasting, invoice processing, and assistance with inventory management and logistics (e.g., rate cards, channel lineups, and other collateral).
Perform other duties as requested

REQUIRED QUALIFICATIONS

Skills/Abilities and Knowledge

Ability to read, write, speak and understand EnglishKnowledge of marketing research, data analysis, and related functions
Ability to analyze and interpret information
Ability to prioritize and organize effectively
Strong experience to Microsoft Office applications (i.e.,Word, Outlook, Excel)

Education

Bachelor’s degree in marketing or related field or equivalent experience

Related Work Experience

Marketing work experience – 5 years

Analytical experience - 2 years 

PREFERRED QUALIFICATIONS

Preferred Skills/Abilities and Knowledge

Knowledge of cable television industry

Related Work Experience

CATV work experience – 3 years

WORKING CONDITIONS

Office Environment

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MGN325 2024-35473 2024 Here, employees don’t just have jobs, they build careers. That’s why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.
A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
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