TITLE: Social & Digital Content Manager
PAY STATUS: Non-Exempt

DIVISION: Marketing

REPORTS TO: Senior Director of Marketing, Las Vegas Motor Speedway

LOCATION: Las Vegas Motor Speedway in Las Vegas, NV

Las Vegas Motor Speedway is a key location in the Speedway Motorsports nationwide network of entertainment venues. Speedway Motorsports maintains a consistent focus on four core principles:

• Take care of our teammates
• Be known for remarkable events
• Positively impact the community
• Profitably improve

ABOUT THE ROLE: The manager of social and digital content manages all social media platforms that fully support the marketing and publicity efforts for Las Vegas Motor Speedway, The Strip at Las Vegas Motor Speedway, LVMS Bullring and Dirt Track and Summit Racing Equipment Mayhem, creating compelling brand awareness and fan engagement opportunities.

The ideal candidate will adopt a GLOBE mentality. GLOBE stands for Generously Lending Our Best Efforts. This is done by holding themselves and their teammates accountable for taking our best practices “the last mile” – optimizing them for maximum value to all stakeholders while sharing insights on how to improve our company.

Position Purpose Las Vegas Motor Speedway’s Marketing Manager will work with and support the day-to-day operations of the Marketing Department. This position plays an instrumental role in the planning, promotion and execution of Speedway events, including (but not limited to) NASCAR and NHRA and responsible for the speedway’s social media efforts. The ideal candidate will also be a productive and proactive self-starter who is passionate about his/her duties and willing to put forth the extra effort to achieve excellence.

RESPONSIBILITES

• Develop, plan, and execute effective social media strategies and campaigns (both paid and organic) designed to engage, inform and entertain
• Generate creative and compelling social media content (written, photo, video) for all social media platforms covering Las Vegas Motor Speedway, The Strip at Las Vegas Motor Speedway, LVMS Bullring and Dirt Track and Summit Racing Equipment Mayhem.
• Monitor social media trends and create topical, relevant speedway-centric content in accordance with speedway brand standards
• Stay abreast of cutting-edge social media applications and be a leader in implementing them for the company
• Deliver a positive message on behalf of the company when engaging with fans
• Manage social media needs of speedway partners, working with Corporate Sales department to plan and execute all deliverables within the scope of the speedway’s overall social media plans
• Plan and coordinate graphic needs with marketing/creative department to ensure timely delivery of quality content for use in social/digital campaigns
• Support sister track event-weekend social needs through SM workshare, including at least two additional weekends each year
• Cultivate strong relationships with social media contacts at NASCAR, race teams and news outlets to help coordinate shared efforts and extend the reach of speedway posts
• Work closely with speedway’s PR and marketing teams to amplify appropriate messages regarding announcements, news, updates, etc.
• Lead event-time social media team during race weekends at Las Vegas Motor Speedway
• Create reports tracking analytics of best/worst posts across platforms to help refine social strategy and provide executive team key insights
• Participate in Globe marketing/social media meetings and annual PR/Marketing summits to provide relevant social insights to help establish best practices
• Manage social media interns and event-time staff for live, on-the-job experience
• Develop, plan, and execute LVMS mobile app communications during event and non-event time
• Develop, plan, and execute LVMS text platform management during event and non-event time

MINIMUM REQUIREMENTS:

• Three to five years of experience generating social media content and/or publicity; live-event content creation and a familiarity with motorsports strongly preferred
• Demonstrated experience in designing and implementing successful organic and paid social media campaigns across a variety of platforms
• Proficiency in shooting and editing creative photos and video; graphic design experience preferred
• Aptitude in Microsoft Office Suite, Adobe Creative Suite and social media monitoring
• Proven success working across various stakeholder groups to conceptualize and execute effective social media
• Superior verbal/written communications skills
• Excellent organizational skills and a strong attention to detail
• Ability to work independently as well as in team environments
• Position requires ability to work nights and weekends
• Position requires occasional travel through Speedway Motorsports workshare program to other facilities to support other events

All candidates must submit the following to be considered for the position:

1. Cover letter
2. Resume
3. Three (3) Professional References
4. Social Media Portfolio