St. Louis Area Foodbank (SLAFB)

JOB DESCRIPTION

Job Title: Director of Marketing and Communications

Immediate Supervisor: Chief Development Officer

Employees Supervised: (1) Graphic Designer & Content Manager

(2) Communications Coordinator

FLSA: Exempt

General Description/Position Summary

This is a tremendous opportunity for a mission-driven, collaborative leader, marketing and communications expert, and strategic advisor to have direct impact on positively contributing to the St. Louis Area Foodbank's vision of a nutritionally secure Missouri and Illinois. The Director of Marketing and Communications will help elevate the awareness of and affinity for the work of the St. Louis Area Foodbank in serving the region with its various constituents through the development of messaging, materials, and activities. The Director of Marketing and Communications will serve as Brand Ambassador as well as lead public relations (PR) initiatives both proactively and in response to crisis and will be the primary media liaison for the organization. The Director of Marketing and Communications will be an integral member of the Foodbank's Leadership Team.

The St. Louis Area Foodbank has been growing steadily during the past 10 years and will celebrate its 50th anniversary in 2025. We are seeking to dramatically accelerate our growth, impact, and influence in the communities we serve across 26 counties in the bi-state region (Illinois and Missouri).

Duties and Responsibilities

Strategy & Management

• Develop and execute Marketing and Communications strategies that further the mission of the Foodbank through collaboration with key stakeholders.
• Identify and measure departmental Key Performance Indicators (KPIs) in service of organization wide KPIs.
• Contribute to the evolution of organizational strategies as a member of the organization's Leadership Team.
• Ensure appropriate systems, staffing, and procedures are in place to support Marketing and Communications strategies.
• Develop and monitor departmental annual budget and track expenses accordingly.

Brand Management

• Ensure alignment of brand identity, messaging, and marketing and communications strategies in all organizational efforts and deliverables (programming, philanthropy, volunteers, etc.).
• Develop, implement, and evaluate marketing campaigns related to programs, events, fundraising, volunteerism, and brand awareness.

Content Strategy and Management

• Oversee the development, design, distribution, and maintenance of high-quality print and digital pieces.
• Collaborate with Development/Philanthropy staff on creation and execution of fundraising appeals.
• Lead the strategy and generation of engaging content for the St. Louis Area Foodbank's website (https://stlfoodbank.org) and various social media channels.
• Create and circulate talking points for use by internal and external stakeholders.
• Serves as writer for Foodbank stories and other content.

Media Relations

• Actively solicit media coverage and serve as one of the primary media spokespersons for the organization.
• Construct and distribute news releases/media advisories for initiatives and activities of the Foodbank.
• Arrange for and manage media visits, events, and photo opportunities.
• Performs other duties and responsibilities as assigned.

Qualifications

• Bachelor's degree in journalism, marketing, public relations, or communications.
• Minimum of 10 years of relevant and increasingly responsible experience in the Marketing and Communications field required. Non-profit experience preferred.
• At least 5 years of managerial and staff supervision experience required.
• Excellent written, oral, and interpersonal skills.
• Exceptional critical thinking skills and strategic mindset.
• Experience in media relations and story placement is essential.
• Experience serving as organization spokesperson a plus.
• Ability to work independently and as part of a team.
• Must be able to successfully pass pre-employment drug screening and criminal background check.

Work Schedule

• Monday - Friday onsite at the SLAFB facility and in the community as needed.
• However, flexibility will be granted as appropriate in accordance with the SLAFB's Remote Work/Working From Home Policy.
• Occasional weekend (Saturday/Sunday) or evening hours may be required.
• Meeting attendance may require overnight travel.

The Impact You Will Make

At the St. Louis Area Foodbank, we are working to build a stronger bi-state region by nourishing people, empowering communities, and transforming systems. With the dedicated partnership of nearly 600 hunger-relief programs and local agencies - including soup kitchens, food pantries, shelters, and residential programs - we are responding to hunger in communities across 26 counties in Missouri and Illinois by distributing more than 47 million pounds of food every year.

Since opening in 1975, and with the tremendous support and generosity of this community, the St. Louis Area Foodbank has grown to become our region's largest food distribution nonprofit dedicated to feeding those in need. Together, we are feeding people and working to address the root causes of hunger for lasting impact every day.

About the St. Louis Area Foodbank

• VISION: A nutritionally secure Missouri and Illinois.
• MISSION: Building a stronger bi-state region by nourishing people, empowering communities, and transforming systems.
• The St. Louis Area Foodbank (SLAFB) is a member of Feeding America, which is a national network of 200 food banks all working together for the common goal of ensuring equitable access to nutritious food. This nationwide network offers a variety of resources, like food, funds, and best practices.
• The St. Louis Area Foodbank serves 26 counties, 14 in Missouri and 12 in Illinois, by collecting food from a variety of sources, such as manufacturers, retail stores, farmers, and individual donors; storing, sorting, and repackaging that food at the highest safety standards; and finally distributing that food to our network of agencies and programs, which work directly with people in the community.

What We Can Offer You

Beyond a great mission, dedicated team members, and an incredible opportunity to truly make a difference in our community, you will be generously rewarded for your contributions including:

• Competitive pay commensurate with experience
• Generous Paid Time Off (PTO) plan
• 403b plan with robust company match
• Comprehensive benefits (medical, dental, vision, group company-paid life insurance, short-term disability, and more!)

We work hard, play hard and change lives - so apply to join our Foodbank Family!

SLAFB Diversity, Equity, and Inclusion (DEI) Statement

You are welcome at the St. Louis Area Foodbank (SLAFB) for who you are. At the SLAFB, we strive to empower our team to embrace and celebrate who they are by cultivating a diverse, equitable, and inclusive work environment. Doing so strengthens our organization, cultivates a culture where everyone feels valued and can bring their best selves to the SLAFB and enables us to nourish people, empower communities, and transform systems. At the SLAFB, we champion diversity, equity, and inclusivity to create a respectful and fulfilling workplace representing a broad range of lived experiences and viewpoints. We are committed to building a diverse and inclusive team that reflects the neighbors and communities we serve in the bi-state region to enhance engagement and connectivity with all key stakeholders.

This job description does not list all the duties of the job. Performance of other duties may be requested. Evaluations will be in part based upon performance of the tasks listed in this job description. St. Louis Area Foodbank has the right to revise this job description at any time. The job description is not a contract for employment.

Revised 4/25/2024.