Our Client is looking for a Bilingual Mandarin/English speaking product marketing manager to help drive growth, education, and awareness in the pet care market through the development and execution of strategic product marketing activities. As a part of their marketing team and working closely with the brand managers and the content team from HQ, below is a sample of what you will experience and expect to accomplish:

Product Owner - Strategy (50%)

Act as a chief revenue officer for products

Refine product strategy

Sets business and technology goals for the product

Collaborate with the HQ product team to create a multi-year road map for product capability across regions, ID gaps in resource needs (if applicable)

Acts as the primary point of contact for global product resource planning and queue prioritization Lead monthly steering committee meetings

Ensure experience and design consistent with client's brand and legal requirements

Product Analytics (25%)

Establish and regularly review key KPIs - where measurement does not exist, work with local teams to establish a plan to begin measuring regularly.

Use data to develop insights and lead experience and shopping decision

Governance and Training (15%)

Collaborate cross-functionally to ensure uninterrupted provision of product data to product instances in an automated fashion

Establish a cadence of data audit/review with cross-functional teams

Lead efforts to create and maintain training resources for both internal and external stakeholders Leads development and sharing of tool best practices

Process Improvement (10%)

Participate in the transition to the Agile development cycle

Streamline existing and create new processes between Marketing and Business

Requirements

BS/BA degree or higher

3 years of experience in product marketing or product management

Proven records of strong digital consumer experience executions

Tool Requirements: Shopify or other eCommerce platforms, A/B testing tools, chatbots, Google Analytics, Hubspot.

Good understanding of strategic business stakes and a true customer-first mindset

Strong verbal and written communication skills

Proven ability to work efficiently with stakeholders, both internally and externally, and across different geographies

Solution-oriented, able to manage ambiguity

Analytical and process-oriented