Job Title: Public Relations Manager

Department: Marketing

Reports to: SVP of Marketing Solutions

Effective Date: June 2024

Pay Band

Job Summary:

The Public Relations Manager will be responsible for leading Stirista’s Public Relations efforts and developing and executing communication strategies to enhance our reputation and brand. This role requires a proactive, detail-oriented individual with excellent communication skills and a deep understanding of media relations, crafting compelling content, organizing PR events, and handling crisis communications.

Duties/Responsibilities:

• Create and implement comprehensive PR strategies that align with the company’s goals and objectives.
• Lead, mentor, and manage the PR team, ensuring alignment with overall communication strategies.
• Build and maintain strong relationships with journalists, bloggers, influencers, and other media contacts.
• Develop and manage crisis communication plans, prepare statements, and handle media inquiries during crises.
• Oversee the creation and distribution of press releases, articles, blog posts, and other PR materials.
• Plan and coordinate PR events, including press conferences, product launches, and media tours.
• Ensure consistent and accurate brand messaging across all communication channels.
• Track media coverage and measure the effectiveness of PR campaigns, providing regular reports and insights to senior management.
• Work closely with marketing, advertising, and executive teams to ensure cohesive and integrated communication efforts.
• Engage with internal and external stakeholders to promote and protect the company’s brand and reputation.

Required Skills/Abilities:

• Ensure alignment with overall communication strategies.
• Build and maintain strong relationships with journalists, bloggers, influencers, and other media contacts.
• Develop and manage crisis communication plans, prepare statements, and handle media inquiries during crises.
• Oversee the creation and distribution of press releases, articles, blog posts, and other PR materials.
• Plan and coordinate PR events, including press conferences, product launches, and media tours.
• Ensure consistent and accurate brand messaging across all communication channels.
• Track media coverage and measure the effectiveness of PR campaigns, providing regular reports and insights to senior management.
• Work closely with marketing, advertising, and executive teams to ensure cohesive and integrated communication efforts.
• Engage with internal and external stakeholders to promote and protect the company’s brand and reputation.
• Exceptional written and verbal communication skills.
• Strong leadership and team management abilities.
• Proven track record of successful media relations and crisis management.
• Proficiency in social media platforms and digital marketing tools.
• Excellent organizational and project management skills.
• Ability to think strategically and creatively.
• Familiarity with media monitoring and analysis tools.

Education and Experience:

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• Minimum of 5-7 years of experience in public relations
• Experience in MarTech and AdTech greatly preferred.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift up-to 25 pounds at times.

Other duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.