746 Marketing Manager Jobs in Chicago, IL
Storck USA, L.P. is Hiring a Marketing Manager Near Chicago, IL
Brand Team: Werther's Original
General Summary: Generate, plan, implement, and optimize brand strategies to drive brand growth in the US Market. This position is responsible for assisting in the development and implementation of marketing plans to drive volume and profitability both individually and through leading cross-functional teams. Four to six years related experience, consumer packaged goods experience preferred. Ideal candidate is self-starter, detail-oriented, analytical, and team player.
Supervisory Responsibilities: None
Essential Duties And ResponsibilitiesDevelop annual marketing plans including brand objectives, strategies and tactics, volume sales budgets and marketing expense budgets, which integrate overall brand and company objectives and illustrate a strong understanding of brand strengths, weaknesses, opportunities, and threats in the marketplace.
Effectively communicate brand objectives, strategies, and tactics to sales organization, gaining buy-in to brand and portfolio strategies. Actively seek and pursue opportunities for growth by translating brand insights and consumption, market research, competitive intel, company priorities and capabilities and into actions that lead to brand and company growth.
Lead the development of brand performance analyses and reports; proactively identify issues and translate into actions/opportunities. Examples include:
- Brand performance updates
- Coupon performance (FSIs, Catalina, IRCs, etc.)
- Media performance
- Competitive analysis
- Financial performance
- Situation Analysis (Product, Placement, Promotion, Pricing, Consumer, Competition)
- SWOT Analysis (strength, weakness, threat, opportunities)
Identify, develop, evaluate, and monitor new product line extensions on existing brands or potential for new brands in the US market to proactively identify new product opportunities. Manage cross-functional teams including Product Development, International Marketing, Sales, and local Supply Chain to develop and commercialize new products.
Develop go-to-market plans for new products and generate customer specific programs to establish products in the US and within key retailers.
Manage the advertising development process including management of the media buying agency and assessment of media proposals and partnering with advertising/marketing agencies to develop brand concepts.
Effectively manage marketing suppliers including packaging, promotion, merchandising and marketing agencies including:
- Developing objectives and creative briefs
- Reviewing proposals
- Assessing performance
- Monitoring deliverables
- Negotiating contracts
- Fulfill Storck Values: Sense of Belonging, Passion, and Growth
- Other duties as assigned
- Solid knowledge of Microsoft Office (Excel, Word, PowerPoint)
- Knowledge of syndicated scanner data (e.g., IRI, Nielsen) preferred
- Excellent problem solving ability with demonstrated experience managing situations through facts and data in order to recommend and/or make business decisions
- Strong analytical aptitude with a proven ability to analyze and interpret data
- Strong communication skills with the ability to adapt to different levels and communication requirements of the internal organization
- Energetic, proactive, and action oriented individual; Creative idea generator
- Consumer/business curiosity; Customer focused mindset
- Bachelor’s Degree required; MBA degree with emphasis in Marketing preferred.
- Four to six years progressive experience in fast moving consumer goods industry, with at least one to two years in a managerial capacity.
- Experience in a role leading the development of new or existing products or strategies from conception to implementation
- Experience developing and implementing marketing plans and strategies, specifically including emerging/new product development/launches, managing marketing initiatives including market research, consumer and trade promotions, packaging, advertising and selling materials/presentations.
- Experience planning and executing non-traditional (e.g., “guerilla” or grass roots) marketing tactics is a plus.
- Experience developing national advertising campaigns including management of advertising development and media plans.
- Cross-cultural awareness and sensitivity; experience working with Global/International business preferred
- Project Management experience required
- Excellent problem solving ability with demonstrated experience managing situations through facts and data in order to recommend and/or make business decisions
- Strong analytical aptitude with a proven ability to analyze and interpret data
- Strong communication skills with the ability to adapt to different levels and communication requirements of the internal organization
Other Qualification, Safety Procedures: Must be willing to follow and comply with communicated Company, Travel, and Retailer safety procedures, which may include COVID-19 testing or following other safety procedures in order to attend meetings, travel domestically or internationally, comply with Retail Partner safety procedures, and/or follow other workplace health and safety requirements to fulfil job duties.
Travel: Approximately 5-10%, which potentially includes international travel.
What We Offer In ReturnStorck USA offers an outstanding compensation and total rewards package, including competitive base bonus plan, 401(k) with company contribution, medical insurance (including an HSA option and telemedicine), dental, vision, life insurance, short- and long-term disability, paid parental leave, fitness reimbursement, tuition reimbursement, employee assistance, pet insurance, employee discounts (and candy!), employee referral bonus program, and, last but not least, flexible spending accounts for transportation, medical, and dependent care. And, we offer fantastic work/life balance with flexibility -- including "Summer Friday" hours year round!!
Note: The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties, and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
Job Summary
Full Time
Wholesale
$98k-126k (estimate)
06/23/2024
07/20/2024
storck.us
CHICAGO, IL
50 - 100
1977
RALF HILPUESCH
$50M - $200M
Wholesale
Related Companies
About Storck USA, L.P.
At Storck, everything is about one thing only, and at all times: we create joy. Our employees are the basis for what has made Storck special for more than 100 years. We are therefore always looking for people with a wide range of diverse skills who share our passion and will grow with us; people who want to experience the advantages of working for an owner-managed family business. Welcome to Storck! Storck USA, L.P. is a business unit subsidiary of The Storck Group, headquartered in Germany. The Storck Group operates as a world wide business in over 20 countries, including the US and Canada in... North America.
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The job skills required for Marketing Manager include Initiative, Insight, Project Management, Analysis, Advertising, Marketing Plans, etc. Having related job skills and expertise will give you an advantage when applying to be a Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Marketing Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Marketing Manager positions, which can be used as a reference in future career path planning. As a Marketing Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Manager. You can explore the career advancement for a Marketing Manager below and select your interested title to get hiring information.
If you are interested in becoming a Marketing Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Marketing Manager for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Marketing Manager job description and responsibilities
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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Marketing Manager jobs
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Step 3: View the best colleges and universities for Marketing Manager.
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