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About Subaru
Love. It’s what makes Subaru, Subaru. As a leading auto brand in the US, we strive to be More Than a Car Company. Subaru believes in being a positive force in the communities in which we live and work, not just with donations but with actions that set an example for others to follow.
That’s what we call our Subaru Love Promise.
Subaru is a globally renowned automobile manufacturer known for its commitment to innovation, safety, and sustainability.
With a rich history dating back to 1953, Subaru has consistently pushed the boundaries of automotive engineering to deliver vehicles that offer not only exceptional performance but also a unique blend of utility and adventure.
Subaru's company culture is built on collaboration, diversity, and a shared passion for our product. We foster an inclusive environment that encourages employees to bring their unique perspectives and talents to the table.
Our team members are driven by a common goal : to create exceptional vehicles that inspire and delight our customers.
Position Summary
As the Brand Partnership & Experiential Marketing Specialist, you will be at the forefront of creating and executing national-scale lifestyle partnerships and events that embody Subaru’s brand essence.
Your role will involve crafting unique Subaru experiences that drive brand awareness, customer consideration, and loyalty.
The lifestyle partnerships will include subject areas such as outdoor adventure, sports, the environment, horticulture, and more, and may strategically change over time.
Major Responsibilities
Works with retailers to ensure that the developed retailer activation plan is functional and effective and that the communications and promotional materials are being utilized as intended.
Solicits and analyzes feedback from the retailers to share with Manager for further action.
May also provide creative briefs and work on designing giveaways.
Maintains responsibility for partnership maintenance to ensure that partnerships are mutually beneficial and strategically support Subaru business and marketing objectives.
Keeps abreast of day-to-day operations and serves as conduit of information between Subaru and our partners. Works with Manager to develop Request for Proposals (RFPs) and negotiates and oversees contracts / agreements, contract / agreement deliverables, and program implementation.
Reports on impact and success measurements and conducts regular stakeholder meetings.
Oversees event planning and activations, alongside Manager, including fulfilling day-to-day planning and administration of the events and activities, including their volunteers and Ambassadors.
Serves as on-the-ground support day-of the event, inspects Subaru brand presence, and provides recommendations for improvements.
Researches partnership opportunities within relevant subject area by becoming knowledgeable of the trends and forecasts within that industry and community.
Recommends potential partnership opportunities to Manager.
Additional Responsibilities
Required Skills and Personal Qualifications
Education / Experience Requirements : 4-Year College Degree (BA, BS) and 4-6 years' of relevant experience
Work Environment
Compensation : The recruiting base salary range for this full-time position is $67,900 - $87,000 / year. Within the range, individual pay is determined by factors, including job-related skills, experience, and relevant education or training.
P2) In addition to competitive salary, Subaru offers an amazing benefits package that includes :
Last updated : 2024-07-02
Full Time
Durable Manufacturing
$100k-132k (estimate)
07/04/2024
10/02/2024
EBISU, KANTO
15,000 - 50,000
1966
TOMOMI NAKAMURA
$10B - $50B
Durable Manufacturing
The job skills required for Brand marketing specialist include Advertising, Presentation, Project Management, Marketing Communications, Microsoft Office, Problem Solving, etc. Having related job skills and expertise will give you an advantage when applying to be a Brand marketing specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Brand marketing specialist. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Brand marketing specialist positions, which can be used as a reference in future career path planning. As a Brand marketing specialist, it can be promoted into senior positions as a Private Label Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Brand marketing specialist. You can explore the career advancement for a Brand marketing specialist below and select your interested title to get hiring information.