Who We’re Looking For

We are seeking a dynamic and strategic Paid Media specialist to join our team. The ideal candidate will have a passion for paid digital media marketing, a keen understanding of audience segmentation and campaign optimization, and experience developing and executing paid social media campaigns across Meta (Facebook/Instagram), Google (Google ads and YouTube), and LinkedIn. This role requires attention to detail, excellent communication skills, and a proven track record of successful paid media campaigns. Agency experience required.

Locations

LA

Key Responsibilities

• Responsible for day-to-day paid media planning, execution, and reporting across multiple brands for paid search and paid social
• Day-to-day management of the media plan including bid recommendations, execution details, budgets, accounting and reporting
• Ensure the paid advertising efforts reach the right audience by strategically selecting demographics, interests and behaviors
• Build & analyze keyword lists, analyze search volume and make recommendations
• Run search reports on a regular basis to mine for new keywords, creative text ad, pacing and overall spend
• Analyze and optimize campaign performance by performing tests and data analysis, and resolving inefficiencies in order to increase ROI
• Effectively allocate and monitor budgets and create monthly reports and learnings
• Build and manage effective campaigns that will positively impact acquisition and revenue
• Work cross-functionally with CRM, content, merchandising, and creative teams in order to ensure smooth execution of campaigns
• Conduct pacing, manage to budget, and optimize accordingly between platforms and brands to ensure efficiency
• Drive A/B testing to improve advertising effectiveness via audiences, campaign types, creative focus, etc. to achieve business KPIs
• Discover and test new media opportunities and attribution models.
• Stay updated with industry best practices, trends, and updates in platforms like Google Ads and Meta Ads