17 Lifecycle Marketing Manager, Velocity Team Jobs in Chicago, IL
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Lifecycle Marketing Manager, Velocity Team
$111k-145k (estimate)
Full Time | IT Outsourcing & Consulting
2 Days Ago
Sumo Logic is Hiring a Lifecycle Marketing Manager, Velocity Team Near Chicago, IL
Lifecycle Marketing Manager - VelocityWe are seeking a dynamic and results-driven Lifecycle Marketing Manager with a focus on Product-Led Growth (PLG) onboarding. This role will be pivotal in driving user adoption, engagement, expansion and retention by creating and executing effective onboarding and nurture programs. The ideal candidate will have a strong background in lifecycle marketing, experience in PLG strategies, a passion for DevSecOps, skill in optimizing the customer journey and a knack for partnership and collaboration. (100% remote-US Based)
Key ResponsibilitiesOnboarding Strategy:
Sumo Logic Privacy Policy
The expected annual base salary range for this position is $120,000-$160,000. Compensation varies based on a variety of factors which include (but aren’t limited to) such as role level, skills and competencies, qualifications, knowledge, location, and experience. In addition to base pay, certain roles are eligible to participate in our bonus or commission plans, as well as our benefits offerings, and equity awards.
Key ResponsibilitiesOnboarding Strategy:
- Create exciting ah-ha moments for our target persona from the moment they begin the trial experience throughout the free trial and beyond to post-sale.
- Develop and execute comprehensive onboarding strategies to drive user activation, engagement, and retention.
- Design personalized onboarding experiences that cater to different user personas and segments.
- Map out and intensely study the user journey so that you can continuously optimize from initial sign-up through to active and fanatical usage.
- Identify key touchpoints and create targeted campaigns to enhance user experience, immediate value realization, and frictionless ongoing adoption.
- Write copy and coach copywriters and Lifecycle Marketing Specialists in copywriting for email content, messaging and other use cases including call scripts, applying behavioral psychology principles along the way to generate the best responses.
- Partner with Product Marketing Managers, content creators, Inside Sales Representatives, UXD, and Growth Managers to create compelling onboarding content, including emails, in-app messages, tutorials, webinars, videos, and guides.
- Collaborate with Inside Sales Representatives to gather direct insights and feedback from customer interactions to continuously improve content relevancy and effectiveness.
- Ensure all content is aligned with Sumo Logic’s brand voice and messaging as well as persona use cases and interests.
- Use data analytics to monitor and measure the effectiveness of onboarding campaigns.
- Become a knowledgeable super user of Sumo Logic tools for our own monitoring and best practices in the onboarding flow.
- Conduct constant A/B testing and iterate on strategies based on performance metrics and user feedback.
- Work closely with the product, engineering, sales, and customer success teams to align onboarding efforts with product updates and company goals.
- Serve as the voice of the customer, providing insights and feedback to internal teams.
- Partner with Marketing Operations and Sales Ops to leverage chat, messaging and automation tools to streamline and scale onboarding and nurture processes.
- Obsess about the latest marketing technologies and best practices to continuously improve onboarding for our target persona, becoming a geek about tools
- Bachelor’s degree in Marketing, Business, or a related field - or equivalent experience
- 5 years of experience in lifecycle marketing, customer success, sales engineering, or a related role, with a focus on onboarding and user adoption.
- Passion for technology and a deep understanding of DevSecOps culture and toolsets
- Proven track record in executing growth marketing or PLG strategies and driving measurable results.
- Strong analytical skills and experience with data-driven decision-making.
- Strong copywriting skills across multiple channels and applications.
- Exposure to behavior psychology principles and curiosity about their application to marketing
- Proficiency in A/B testing methodologies and practices
- Proficiency with marketing automation platforms (e.g., Marketo) and CRM systems (e.g., Salesforce), messaging platforms (e.g. Intercom, Qualified).
- Ability to thrive in a fast-paced, Agile marketing environment and manage multiple projects simultaneously.
- Opportunity to participate in a high-performing velocity team in a dynamic and innovative environment.
- Opportunity to build a new business motion for Sumo Logic and contribute to a small team creating an entire sales funnel from end to end.
- Competitive compensation package including base salary, performance bonuses, and benefits.
- Collaborative and supportive team culture with opportunities for professional development and career growth.
Sumo Logic Privacy Policy
The expected annual base salary range for this position is $120,000-$160,000. Compensation varies based on a variety of factors which include (but aren’t limited to) such as role level, skills and competencies, qualifications, knowledge, location, and experience. In addition to base pay, certain roles are eligible to participate in our bonus or commission plans, as well as our benefits offerings, and equity awards.
Job Summary
JOB TYPE
Full Time
INDUSTRY
IT Outsourcing & Consulting
SALARY
$111k-145k (estimate)
POST DATE
07/04/2024
EXPIRATION DATE
08/01/2024
WEBSITE
sumologic.com
HEADQUARTERS
REDWOOD CITY, CA
SIZE
500 - 1,000
FOUNDED
2010
TYPE
Public
CEO
RAMIN SAYAR
REVENUE
$200M - $500M
INDUSTRY
IT Outsourcing & Consulting
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About Sumo Logic
Sumo Logic is a cloud-based platform that offers log management and real-time data analytics services for businesses.
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