JOB SUMMARY

Cresco Labs is looking for a CRM Specialist to join our growing retail marketing team. This person will build, execute, track and measure email and SMS marketing campaigns for Sunnyside to drive demand and loyalty. At the specialist level, this position will have the opportunity to collaborate with cross-functional teams including regional marketing, creative and ecommerce teams. Ideal candidates will have previous CRM experience within an e-commerce/B2C environment.

CORE JOB DUTIES 

• Deploy consumer-facing email and SMS campaigns to increase Sunnyside consumer value and brand love
• Own your area of expertise and meet key KPIs in strategic partnership with your manager by performing A/B tests, creating targeted segmentation, and using personalized content
• Collaborate with multiple cross-functional partners (Creative, Ecommerce, Data, etc.) to meet company goals
• Support the ongoing maintenance/operations of our marketing technology tools and help launch and integrate new communication channels into our marketing strategies
• Stay current on trends and best practices in lifecycle and channel marketing and advise the team accordingly
• Ensure compliance with CAN-SPAM and state / store-level regulations

REQUIRED EXPERIENCE, EDUCATION AND SKILLS

• Bachelor’s degree in Marketing, Communications or related field
• 1-2 years experience working directly in email marketing (B2C/retail based preferred)
• Confidence in developing and executing lifecycle marketing strategies and communications for e-commerce
• Strong analytical and data storytelling skills. Google analytics experience is a plus
• Experience with creating and maintaining automated workflows (experience with Litmus is a plus)
• Experience with developing and executing A/B tests
• Experience working with Customer.io, MailChimp or a comparable email marketing platform
• Strong copywriting/copy editing skills with proficiency in AP Style
• Exceptional execution and organizational skills
• Detail-oriented, a multi-tasker, love adhering to deadlines, and thrive in a fast-paced environment
• Familiarity with GDPR (General Data Protection Regulation)
• Passion for the cannabis industry is required

COMPENSATION

In accordance with any local and state compensation laws, the estimated range of compensation is $45,000 - $55,000. Final offer details and future compensation may be determined by multiple factors including but not limited to, geographic location, market compensation data, skills, experience and other relevant factors. For questions about this please discuss with your recruiter during the interview process. 

BENEFITS

Cresco Labs is proud to offer eligible employees a robust offering of benefits including, major medical, dental and vision insurance, a 401(K)-match program, FSA/HSA programs, LTD/STD options, life insurance and AD&D. We also offer eligible employees paid holidays and paid time off. Other rewards may include annual discretionary bonuses, stock options as well as participation in our employee discount program. Benefits eligibility for permanent positions may vary by full-time or part-time roles, location, or position.