Marketing Executive
Sunstate Equipment Co.: Where Safety and People are Core Values!
We take care of our People and it shows!
Sunstate is a proud Second Chance employer that evaluates every candidate on a case-by-case basis.
Hiring Immediately ; Pay dependent on experience; PAID WEEKLY!
Sunstate Advantages

• Annual discretionary, performance-based bonuses
• Rent any of our equipment for FREE
• "My Holiday" benefit lets you celebrate a holiday of your choice without using personal time.
• Competitive Benefits program with a variety of options
• The THRILL of working with an AMAZING Sr. Leadership and Marketing team

Description
We are currently searching for a visionary Marketing Executive, based in Phoenix, AZ to lead our marketing initiatives. This leadership role demands proficiency in modern digital marketing strategies. The successful candidate will skillfully combine classic marketing techniques with digital strategies to amplify our brand visibility, stimulate growth, and engage target demographics across diverse channels. Candidates should possess a proven record of strategic development that drives revenue increases, sustained through forging strategic alliances with our Sales, Engineering, and Marketing Services teams among other key departments.
Qualifications/Requirements
Required:

• Minimum of ten (10) years in comprehensive marketing roles, with extensive involvement in both digital and traditional channels.
• Proven experience in crafting and executing effective digital marketing strategies within complex business environments.
• Demonstrated leadership in building, guiding, and inspiring high-performing marketing teams, with a focus on professional development and mentoring.
• Solid history of driving revenue growth and achieving strategic goals in senior marketing leadership roles, particularly in dynamic settings.
• Outstanding ability to engage and influence stakeholders at all levels of an organization, combined with excellent collaboration and negotiation skills.
• In-depth knowledge of digital analytics tools and traditional market research techniques to inform and refine marketing strategies.
• Exceptional communication and leadership skills, capable of motivating teams and aligning efforts with organizational objectives.
• Bachelor's degree in marketing, Business Administration, or a related field is required. A Master's degree is preferred.

Duties/Responsibilities:
Comprehensive Marketing Strategy

• Develop and implement comprehensive marketing plans that leverage detailed market analysis to meet company goals and revenue targets.
• Execute an integrated marketing strategy across digital and traditional channels, aimed at boosting brand visibility, driving business growth, and expanding the customer base.
• Outsource, as needed, to specialized agencies in support of marketing strategy.
• Accountable to ROI through heavy emphasize on revenue growth.

Product Marketing

• Collaborate with Product teams to identify a comprehensive suite of well branded products and services.
• Utilize data-driven insights to understand market trends, customer behavior, and competitive landscape.
• Identify opportunities for growth and areas for improvement, leveraging analytics to inform decision-making.
• Collaborate with Product teams to develop and execute go-to-market strategies for new products and features.
• Create compelling product marketing campaigns that highlight key benefits and drive customer adoption.

Brand Development:

• Make Sunstate a household name.
• Oversee brand positioning, messaging, and identity to ensure consistency and resonance with target audiences.
• Drive initiatives to strengthen the brand's presence in the market and differentiate it from competitors.
• Drive initiatives to strengthen brand awareness through effective SEO/SEM strategies, content marketing, and digital advertising

Customer Acquisition and Retention:

• Develop and implement strategies to acquire new customers, retain existing customers, and grow revenue with existing customers.
• Utilize modern practices such as lead generation, lead qualification, and customer journey mapping to optimize customer acquisition and retention efforts.

Content Strategy and Lead Generation:

• Develop a robust content strategy that drives lead generation and supports branding and customer acquisition efforts.
• Implement advanced lead generation and qualification techniques to nurture prospects and convert them into loyal customers.

Team Development and Leadership

• Develop and implement comprehensive marketing plans that leverage detailed market analysis to meet company goals and revenue targets.
• Build, mentor, and lead a marketing team capable of executing integrated marketing strategies, promoting a culture of creativity and continuous growth.

Questions? Give our recruiting team a call at 844-899-8066 and #AskJosh
Interested? Apply now!
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Why Choose Us?
At Sunstate, every employee is valued, respected, and fairly compensated. More importantly, every employee has a voice that deserves to be heard. We are working hard to challenge the typical ways of business and develop an environment where our employees feel safe, comfortable, and look forward to coming to work. No matter which location you visit, you can't help but feel the close-knit work-family environment.
We have strategically and organically grown our company from within, promoting from the ground up and providing employees with opportunities to explore their different passions within our own walls. This culture allows our people to develop valuable, marketable skills they can use throughout their career. Plus, with benefits like Baby Bonding, My Holiday vacation time, and discounts on everything from movie tickets to cell phone bills, we're constantly evolving our resources to provide our people with tools to make their lives easier!
Be YOU at Sunstate
At Sunstate Equipment, we are actively fostering a workplace culture where individuals of all identities and life experiences feel genuinely valued, respected, and appreciated. As a proud equal-opportunity employer, we wholeheartedly welcome candidates from diverse backgrounds and cultures. We recognize and celebrate the unique perspectives they bring, with the understanding that they are the fuel for the innovative ideas that drive the evolution of our industry
Sunstate Equipment Co. is an Equal Opportunity Employer
A Drug Free Workplace and Participates in E-Verify
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)