42 Manager, Influencer Marketing and Communications Jobs in New York, NY
SORT BY
H
H
B
S
A
E
S
T
U
S
M
M
M
W
W
T
O
W
H
A
A
A
A
A
A
P
F
Manager, Influencer Marketing and Communications
$123k-158k (estimate)
Contractor | Durable Manufacturing
2 Weeks Ago
Supergoop! is Hiring a Manager, Influencer Marketing and Communications Near New York, NY
Who we are:Hi, we’re Supergoop! Since 2005, we’ve been changing the way the world thinks about sunscreen. Today, we’re as committed as ever to creating feel-good sunscreen that you’ll really want to wear. Because protecting your skin’s health is what we’re all about. Every. Single. Day.™
Who You Are: You have a passion for influencer marketing, analytics, and new social platforms. You are a strong communicator, obsessive about detail, have an enthusiastic, can-do attitude, and open to all tasks big & small that come with working on a small, scrappy team for a fast-growing company
As the Supergoop! Manager, Influencer Marketing and Communications, you’ll be a part of an innovative, fast-paced team who are dedicated to producing exciting and engaging experiences that reflect Supergoop!’s brand values. This position is global in scope and supports the Brand Marketing’s Influencer & Communications team and reports directly to the Sr. Director, Global Social Media and Influencer.
Responsibilities:
Supergoop! shines bright for you and offers US based full-time employees:
Health and Safety Statement:The health and safety of you and the Supergoop! Team is important to us. Covid-19 vaccination will be required to work in our office.
Who You Are: You have a passion for influencer marketing, analytics, and new social platforms. You are a strong communicator, obsessive about detail, have an enthusiastic, can-do attitude, and open to all tasks big & small that come with working on a small, scrappy team for a fast-growing company
As the Supergoop! Manager, Influencer Marketing and Communications, you’ll be a part of an innovative, fast-paced team who are dedicated to producing exciting and engaging experiences that reflect Supergoop!’s brand values. This position is global in scope and supports the Brand Marketing’s Influencer & Communications team and reports directly to the Sr. Director, Global Social Media and Influencer.
Responsibilities:
- Manage & lead paid influencer partnerships and campaigns in partnership with the Director of Brand Marketing & Comms, owning all aspects of the process (outreach, contracting, briefing, etc.), focusing on TikTok, Instagram, YouTube, streaming, and new social media platforms
- Plan & execute organic mailer strategy & tracking through incoming DMs and tracking software; cultivate overall gifting strategy for US and international markets. Expand list to include new creators and new markets
- Identify new influencers across all social channels for brand to gift and partner with, forge relationships with influencers and agents/industry folk across all influencer segments
- Manage influencer lists and list creation with support from the Brand Marketing Coordinator
- Manage and execute daily send-outs, packages and brand materials to beauty & lifestyle influencers and more across US, UK, and Canadian markets
- Support and execute giveaways and takeovers from influencers/brand partners with social team
- Drive strategy, process and manage 360 influencer led paid social content. Partner with paid and organic social team to develop engagement-driving and revenue-driving content
- Partner and liaise with Direct to Consumer (DTC) team on affiliate marketing partnerships and UTM link building; build revenue-driving influencer partnerships that support the DTC business
- Manage and cultivate brand ambassador program, programming calendar, and day-to-day relationships and engagement
- Identify and engage with a variety of Supergoop! audiences and influencer segments, own go-to-market strategy for new consumer targets retailer targets
- Manage influencer marketing budget with strategic budgeting and month-to-month accounting ownership, work with finance team to ensure team is hitting finance goals budgets
- Develop, propose and oversee Supergoop!’s weekly monthly reporting on all influencer campaigns, partnerships, and launches, along with monthly and/or quarterly board recaps
- Derive qualitative and quantitative insights from reporting to apply to future campaigns and partnerships
- Draw original and actionable insights from influencer reporting
- Own all aspects of reporting and relationship with reporting vendor
- Assists in creating assets for social media team through identifying on-trend partners, preparing options for social-led specific needs
- Host & manage influencers, community, and consumers for in-person and digital events, work with IRL / Brand Experience team to support team’s IRL activations, oversee guests lists and manage influencer led coverage
- Work with IRL team to support development of influencer, community and consumer led events as needed, leading key events as assigned from packing boxes, event staffing, event set up and break down
- Mentor Brand Marketing Coordinator and interns, manage day-to-day workload and intern program
- Media/PR/marketing or humanities majors are encouraged, but not required
- 5-6 years of prior work experience in the social media/influencer space
- Fluent in reporting and digital analytics
- Dedicated interest in the beauty lifestyle communities on TikTok, Instagram, YouTube, and new media/emerging social platforms
- Strong relationships within the influencer and social media space
- Able to manage multiple relationships and projects simultaneously
- Comfortable stepping outside of day-to-day responsibilities to help larger Brand Marketing initiatives come to life during peak season
- Strong presentation and deck-building skills are crucial
- This position is on a hybrid office model and will require being in our NYC based offices 3x/week
Supergoop! shines bright for you and offers US based full-time employees:
- Comprehensive Health Benefits
- Generous Paid Time Off Policy
- 401k with Company Match
- Product Discounts
- Employee Referral Program
- Company and Team Off-Sites
Health and Safety Statement:The health and safety of you and the Supergoop! Team is important to us. Covid-19 vaccination will be required to work in our office.
Job Summary
JOB TYPE
Contractor
INDUSTRY
Durable Manufacturing
SALARY
$123k-158k (estimate)
POST DATE
09/02/2024
EXPIRATION DATE
09/29/2024
WEBSITE
supergoop.com
HEADQUARTERS
SAN ANTONIO, TX
SIZE
50 - 100
FOUNDED
2012
REVENUE
$5M - $10M
INDUSTRY
Durable Manufacturing
Related Companies
Show more
Similar Jobs
Popular Articles
Top 10 Things to Avoid Putting on a Job Application
Read Article
How to Describe Your Education in a Resume
Read Article
How to Write a Memorable Cover Letter in 5 Ways
Read Article
4 Personal Finance Tips to Make During Job Transition
Read Article
4 Best Camera Setups for Interview
Read Article
Keeping a Job Search Journal: 9 Types of Journaling You Can Do
Read Article
