ABOUT SWIFT FIT

Swift Fit Events is a fast-growing Austin-based startup that brings fitness and wellness activities to conferences and corporate events. We are shifting the workplace health paradigm by incorporating fitness, wellness and connection-focused programs curated for high-performing teams. We offer unique and curated wellness programming including movement classes (yoga, strength training, biking tours), wellness activities (crystal curation, mindfulness, sound baths), workshop with top thought leaders (sleep strategies, wellness at work, mindfulness to manage stress), and unique itineraries (recovery lounges, Texas team building, healthy happy hours). We also bring events to the community through both large scale signature events and on-going wellness classes and workshops. 

ABOUT THE ROLE

Our Sr. Marketing Manager is a senior individual contributor who leads the development and execution of a comprehensive marketing strategy across all channels, driving both revenue and brand recognition.

What You'll Do:

• Develop and Own the Marketing Strategy: Craft a winning marketing strategy and roadmap for the next 6-18 months, encompassing brand positioning, target audience definition, and clear messaging. 
• Become Our Marketing Mastermind: Lead the creation and execution of marketing campaigns across all relevant channels (digital, social media, content marketing, events, etc.)
• Drive Revenue Growth: Implement lead generation strategies to secure new clients across our offerings, while also identifying ways to generate revenue from our existing Swift Fit corporate and client community.
• Content is King: Develop compelling content that educates our clients and our community about the value proposition of our corporate wellness event in engaging and authentic ways. 
• Optimize the Swift Brand: Generate excitement and recognition for the Swift Fit brand in the corporate wellness space, and set us up as experts in the space.
• Champion Brand Advocacy: Lead internal efforts to ensure all team members understand and embody the Swift Fit brand, fostering a cohesive company culture.
• Launch Strategic Paid Campaigns: Implement a comprehensive paid media strategy encompassing PPC advertising, SEO/content optimization, and targeted social media ads to drive strategic customer acquisition for Swift Fit Events.
• Build Intentional Partnerships: Collaborate with community partners and potential product sponsors to develop mutually beneficial promotional opportunities, increasing reach and brand visibility for Swift Fit.
• Data-Driven Decision Making: Analyze marketing performance metrics and make data-driven adjustments to optimize campaigns for maximum impact.
• Know Your Audience: Conduct in-depth research to understand the motivations and needs of both corporate and community target audiences for Swift Fit. Translate these insights into actionable recommendations for refining Swift Fit's offerings
• Lead with Transparency & Collaboration: Foster a collaborative and transparent work environment by keeping the team informed of key marketing insights, progress towards achieving milestones, and attainment of performance goals.
• Team Player: Collaborate closely with sales, sponsorship, event production and other key players to ensure a cohesive brand experience.

This is a hybrid role based in Austin and will require coming into Swift HQ located at 10th and Congress at least 1 day a week for team meetings, as well as attending local events that may happen early mornings, evenings, and weekends. Some travel within Texas may be needed. 

THE CANDIDATE

We are looking for a seasoned marketing expert, who can bring their experience to Swift Fit. They have an affinity for hospitality, and pride themselves on providing a high level of both customer service and customer experience. The right candidate will thrive in a demanding and a fast-paced environment. Swift Fit has generated enormous momentum and is looking for someone who is ready to lock in with our long-term vision!

Who You Are:

• 5 years of experience in marketing, preferably within a B2B or startup environment.
• Proven track record of developing and executing successful marketing campaigns across multiple channels.
• Strong understanding of digital marketing best practices, including SEO, social media marketing, and content marketing.
• Excellent analytical skills with the ability to interpret marketing data and translate insights into actionable strategies.
• A passion for corporate wellness and a strong understanding of current industry trends.
• Exceptional communication and interpersonal skills, with the ability to lead, motivate, and collaborate effectively with a small team.
• An entrepreneurial spirit with the ability to work independently in a fast-paced environment.
• Proficiency in marketing automation and analytics tools is a plus.

Preferred Requirements: 

• Highly organized, proactive and efficient
• Solution-oriented and embraces adaptability
• Trustworthy and reliable
• Candidates should have a flexible schedule with availability on mornings, evenings and weekends, and reliable transportation
• Due to the active nature of our company and this role, candidates must be able to lift 30 pounds, stand for extended periods, and walk at a brisk pace for several miles
• Interest in or personal experience with wellness

Compensation: This is a 1099 contracted full time role of 40 hours per week starting at $35/hour to align with experience.