1119 Brand Marketing Manager Jobs in New York, NY
SWIM USA is Hiring a Brand Marketing Manager Near New York, NY
Key Responsibilities:
Brand Strategy and Campaign Development:
- Develop and execute comprehensive brand marketing strategies to enhance brand awareness, positioning, and customer engagement across Miraclesuit and our new, soon-to-be-launched brand.
- Collaborate with cross-functional teams, including creative, digital, and PR, to build compelling campaign briefs, creative concepts, and integrated marketing plans.
- Manage the campaign development process from ideation to execution, ensuring on-time delivery and adherence to brand guidelines and objectives.
- Oversee and maintain a cohesive marketing calendar, ensuring alignment across all campaigns, product launches, and marketing initiatives.
- Effectively prioritize and manage multiple projects simultaneously, adhering to timelines and budgets.
- Conduct post-campaign analysis, measuring performance against KPIs and providing insights to inform future strategies.
- Work closely with the PR team to develop and execute brand storytelling campaigns, influencer collaborations, and media relations strategies.
- Identify and pursue strategic brand partnerships and sponsorship opportunities that align with our brand values and target audiences.
- Serve as a brand steward, ensuring consistent and compelling messaging, visual identity, and brand voice across all marketing touchpoints.
- Stay up-to-date with industry trends, consumer insights, and competitive landscape to inform brand positioning and marketing strategies.
- Collaborate effectively with cross-functional teams, including product development, sales, and senior leadership, to ensure brand alignment and successful campaign execution.
- Present marketing plans, campaign updates, and performance metrics to stakeholders, facilitating alignment and buy-in.
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 5 years of experience in brand marketing, campaign development, and project management roles, preferably within the fashion, retail, or consumer goods industries.
- Experience in eCommerce and awareness of general industry trends
- Strong analytical skills with the ability to interpret data and make informed decisions.
- Excellent communication, presentation, and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and stakeholders.
- Proficiency in using ecommerce platforms and relevant tools such as Microsoft Office, Google Sheets and Figma.
- Detail-oriented mindset with a focus on delivering a superior brand experience.
- Passion for the swimwear industry and a deep understanding of consumer trends and preferences.
Candidates are required to be able and available to work in our New York City office at least 3 days per week, or more often depending on business needs. Some travel required.
Physical Demands: Candidates must be able to stand, sit, and walk 8 hours/day. Must be able to lift and move boxes up to 50lbs on occasion.
SWIM USA is an Equal Opportunity/Affirmative Action Employer
Job Summary
Full Time
$120k-154k (estimate)
06/26/2024
07/12/2024
swimusa.com
STOCKERTOWN, PA
25 - 50
1938
Private
MARK WALDMAN
$10M - $50M
Wholesale
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The following is the career advancement route for Brand Marketing Manager positions, which can be used as a reference in future career path planning. As a Brand Marketing Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Brand Marketing Manager. You can explore the career advancement for a Brand Marketing Manager below and select your interested title to get hiring information.
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Quotes from people on Brand Marketing Manager job description and responsibilities
Researching and analyzing consumer behavior, market trends and competitor activity.
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Brand managers plan ways to promote and change the public perception of brands.
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Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.
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Developing and implementing strategies that resonate with the target market.
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Marketing managers are often required to oversee and facilitate the activities of several different departments and offices.
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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Brand Marketing Manager jobs
Candidates must have an ability to think strategically and come up with campaigns.
03/29/2022: Ventura, CA
Aspiring managers must have a knowledge and understanding with market research.
05/21/2022: Racine, WI
Brand Marketing Manager must know how to work with different kind of people.
05/27/2022: Worcester, MA
The field of marketing requires some amount of technical expertise and experience.
04/26/2022: Albany, NY
They can use their communication skills to find out what the clients want and come to an agreement on what kind of marketing campaign best suits their needs.
03/31/2022: Bellingham, WA
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