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The Digital Marketing Manager will serve as the Marketing team’s resident authority on the marketing automation platform, as well its power user. This role will leverage data from the CRM (Salesforce) to segment audiences and manage multiple simultaneous communications. Complimenting the sales cycle the Digital Marketing Manager will execute acquisition campaigns, customer retention and nurturing journeys, thought leadership and product education communications, and drive brand awareness throughout each touchpoint. Activity oversight and administration includes list generations and tracking, building email templates and customized emails, developing campaign and product specific landing pages, and supporting omni-channel/multi-touch campaigns. This individual is responsible for structuring, populating, and regularly reporting on a marketing automation dashboard with insights and recommendations for improvements.
This role includes collaboration with Sales, Sales Effectiveness, and Marketing stakeholders. It requires planning, hands-on implementation, project management, agility with data sources and segmentation, data analysis, and creative problem solving.
The Digital Marketing Manager will analyze, measure and report performance of email and marketing automation campaigns assessing against goals (ROI and KPIs). A successful candidate will need to demonstrate expertise with a variety of marketing tools and platforms.
The Digital Marketing Manager is responsible for managing the marketing automation platform to fully leverage its capabilities. Some tactics include:
Qualifications:
Desired:
Salary range for this position is $80,000 - $93,000. Salary will be commensurate with experience and skillset. We offer a comprehensive benefits package including medical / dental / vision insurance, tuition reimbursement, disability, 401k matching (up to 8%).
Full Time
$111k-145k (estimate)
06/09/2024
07/27/2024
swisslog-healthcare.com
Westminster, CO
200 - 500