Job Description:
Role Summary/Purpose:
Product Manager for B2B and B2C customer facing websites to deliver great customer experience that is consistent with Synchrony brand and is cohesive with other web assets in the market. This role will manage the UX framework will also manage and develop site content, along with each business vertical, that supports the decision-making process and builds valued relationships with our customers and partners. The role will manage the work of any agency involved along with dedicated Product Owner and IT agile teams and will be responsible for delivery of projects to stakeholders.
We're proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.
Essential Responsibilities:

• Own the overall customer experience of synchronybusiness.com (B2B) and other websites
• Be integral part of overall Website projects for the organization
• Execute Critical projects for design overhaul of synchrony.com (B2C) and synchronybusiness.com (B2B) websites
• Plan and execute marketing campaigns for the channel working with Marketing stakeholders
• Conduct A/B and multi-variate tests and optimize
• Lead execution of an omni-channel content strategy that drives engagement and conversion through email, social and online
  • Work with client marketing managers to generate direct to consumer offers from retailers
  • Project manage internal creative development (e.g., seasonal banners, landing pages, ad bricks)
  • Develop expertise in real-time personalization strategies
  • Work with Site Catalyst and analytics team to set and report on KPIs
  • Educate colleagues on best practices, what's working and what's not
  • Contribute to social marketing/content amplification planning and execution for our division, in partnership with the corporate social team
  • Partner with others on team and across the business to develop and support omni-channel messaging

• Develop and optimize site content
  • Work with internal and external agencies
  • Partner with corporate communications, marketing, social and others to identify content, add it to sites and optimize engagement
  • Ensure proper tagging at the page and site levels
  • Manage and optimize SEO strategy

• Communicate market, competitor and user insights to inform our customer experience strategies and product planning
• Effectively manage projects and lead vendor/agency relationships as needed
• Perform other duties and/or special projects as assigned

Qualifications/Requirements:

• Bachelor's degree or, in lieu of a degree, a high school diploma/GED and 7 years of digital marketing experience
• 5 years of digital marketing experience that includes experience developing and executing personalization, content strategies and SEO tactics

Desired Characteristics:

• Past success with customer segmentation and targeted content and campaigns
• Outstanding communications, relationship building, influencing and collaboration skills.
• Demonstrated project management skills.
• Creative, self-motivated problem solver with a demonstrated ability to evaluate situations using multiple sources of information.
• Bachelor/Masters in Marketing, Journalism or related education
• Exceptionally creative with PowerPoint
• Strong understanding of marketing processes and creative development
• Positive, high-energy attitude with a passion for digital marketing and content.
• You are in-the-know of all things digital and can speak well to the latest trends in web experience, content, mobile, ecommerce, payments, etc.
• Enjoy a balance of strategic work with hands-on-implementation
• Organized, resourceful and results-driven; tenacity to get stuff done.
• High attention to detail and proven ability to manage multiple, competing priorities simultaneously
• Can self-manage and work autonomously with a remote, dispersed team

Grade/Level: 11

The salary range for this position is 90,000.00 - 155,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.
Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.
Salaries are adjusted according to market in CA, NY Metro and Seattle.
Eligibility Requirements:

• You must be 18 years or older
• You must have a high school diploma or equivalent
• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
• N ew hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Our Commitment:
When you join us, you'll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard-but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we're building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 , with more than 60% of our workforce engaged, you'll find community to connect with an opportunity to go beyond your passions.
This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.
Reasonable Accommodation Notice:

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time

Job Family Group:
Marketing

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