Job Description: Bilingual Content Designer (Spanish/English)

Overview: We are seeking a highly skilled bilingual content designer fluent in Spanish and English to join our team. The successful candidate will work with a health client to develop and manage Spanish-language websites for consumer audiences in the United States. This role involves client-facing strategic support, content strategy development, and ensuring the accuracy and quality of content.

Key Responsibilities:

• Provide senior strategic support to clients.
• Facilitate stakeholder interviews to gather content requirements and understand business needs.
• Conduct content asset inventories, audits, and evaluations using brand documentation, competitive assessments, audience segmentation, SEO data, and site metrics.
• Provide recommendations for content creation and revision to help clients and their customers achieve their goals.
• Develop enterprise content strategies that align with brand principles, user needs, and business objectives.
• Recommend content optimization, reuse strategies, and address syndication, personalization, and localization.
• Manage and update personalization and content tagging strategies.
• Map segments, profiles, and geo data to content types and document appropriate tags for personalization.
• Establish and maintain editorial standards to ensure content accuracy and quality.
• Plan and execute large content migrations.
• Collaborate with product/marketing SMEs, UX/design, data scientists, and engineers throughout the project timeline.
• Present, lead, and participate in remote and in-person conversations and working sessions.
• Work independently and as part of multidisciplinary teams.

Qualifications:

• 8 years of experience in content design, digital content strategy, or a similar role.
• Fluent in Spanish and English.
• Proven experience in client-facing roles providing strategic support.
• Expertise in facilitating stakeholder interviews and gathering content requirements.
• Experience with content asset inventories, audits, and evaluations.
• Strong knowledge of content strategy development, including optimization, reuse, syndication, personalization, and localization.
• Proficiency in managing and updating personalization and content tagging strategies.
• Ability to establish and maintain editorial standards.
• Experience with information architecture for large, complex websites.
• Proven track record in planning and executing large content migrations.
• Strong collaboration skills with the ability to work effectively with product/marketing SMEs, UX/design, data scientists, and engineers.
• Excellent presentation and communication skills, comfortable in both remote and in-person settings.
• Ability to work independently and as part of a team.