120 Digital Marketing Specialist Jobs in Houston, TX
Talascend is Hiring a Digital Marketing Specialist Near Houston, TX
Schedule: Hybrid 3x onsite in person Tuesday Wednesday Thursday
OVERVIEW:
Based on 6 months of employee leave timing we are looking for a skilled Digital Marketing Specialist to develop implement and manage digital marketing campaigns across various channels with a focus on email marketing and SEO. The ideal candidate will have a strong grasp of digital marketing tactics excellent analytical skills and a creative mindset. The Digital Marketing Specialist will play a key role in increasing brand preference driving website traffic and generating leads through effective online strategies.
PRIMARY RESPONSIBILITIES:
- Develop and execute digital marketing campaigns to drive website traffic increase brand preference and generate leads.
- Create emails campaigns from start to finish in collaboration with business owners copy writers visual designers and data teams.
- Lead and manage end-to-end campaign processes including building designing testing and execution of campaigns.
- Continuously optimize email content quality to improve opens clicks conversion or other relevant KPIs.
- Conduct keyword research and SEO audits to optimize website content and improve search engine rankings.
- Collaborate with content creators and web developers to implement SEO recommendations and integrate SEO best practices into website development and content creation processes.
- Monitor and analyze campaign performance metrics including website traffic conversion rates and ROI and make data-driven recommendations for improvement.
- Collaborate with cross-functional teams including marketing sales and external agencies to align digital marketing efforts with overall business objectives.
The requirements listed below are representative of the qualifications necessary to perform the job.
- Education: Bachelorrsquos Degree in Marketing Communications Computer Science Journalism or related field.
- Experience: Three 3 years of full-time experience in marketing and search engine optimization in addition to education requirement.
- Hands-on experience in marketing automation platforms Salesforce Marketing Cloud.
- Detailed knowledge of email regulations best practices and compliance internationally in various regulatory regimes e.g. GDPR or CASL.
- Knowledge of leading SEO/SEM in revenue driving eCommerce environments
- Minimum of 2-3 years of experience in SEO roles with a proven track record of improving search engine rankings and driving organic traffic.
- Proficiency in SEO tools and platforms including Google Analytics Google Search Console and SEO keyword research tools.
- In-depth knowledge of technologies and processes to run search media campaigns including Facebook Ad Manager Google and Bing Ads.
- Solid experience with web analytics and tagging platforms Adobe Suite.
- Familiarity with web design and content management systems. Adobe is a plus.
- Strong data analytics and problem-solving skills to make data-driven decisions and comprehensive analyses of program performance.
- Solid understanding of web protocols web application architectures and frameworks.
- Experience implementing HTML/CSS and Javascript.
Background Check and Drug Screen may be required.
Job Summary
Full Time
$66k-83k (estimate)
06/20/2024
07/07/2024
talascend.com
TROY, MI
200 - 500
2006
RICHARD SPRAGG
$10M - $50M
Business Services
Related Companies
About Talascend
Talascend specializes in providing comprehensive solutions to support our clients' document control challenges across multiple sectors - Oil & Gas, Civil, Rail, Nuclear, Telecoms, Mining & Minerals, Construction, Aerospace, Defense & Security.
The following is the career advancement route for Digital Marketing Specialist positions, which can be used as a reference in future career path planning. As a Digital Marketing Specialist, it can be promoted into senior positions as a Digital Marketing Analyst III that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Digital Marketing Specialist. You can explore the career advancement for a Digital Marketing Specialist below and select your interested title to get hiring information.
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Quotes from people on Digital Marketing Specialist job description and responsibilities
Ultimately, a digital marketing specialist must use a variety of tactics to create campaign content and then deliver this content to the appropriate device or platform, to be seen by their chosen target audience.
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Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile.
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Digital marketing specialist primarily oversees all marketing departments and operations, ensuring to convey the message of the brand.
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A digital marketing specialist needs to set budgets for digital marketing campaigns. Provide digital channel performance analytics, digital analytics expertise, tagging support and performance reporting dashboards.
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They help enhance the marketing side by generating leads and boosting online sales through search engine optimization techniques and PPC advertising.
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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Digital Marketing Specialist jobs
Learn Digital Marketing Essentials.
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Build Social Media Marketing Skills.
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Learn How Email Marketing Works.
12/17/2021: Mesa, AZ
Stay Updated on the Latest Digital Marketing Trends.
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Allocate Budget for Digital Advertising.
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Step 3: View the best colleges and universities for Digital Marketing Specialist.
