The Demand Generation Manager will play a pivotal role in running, maintaining, and optimizing our organic and paid campaign strategies under the guidance of our VP of Marketing with a concerted focus on conversion rate optimization and lead generation. This role is ideal for a candidate with a track record of success in an agency setting or in-house corporate environment where results and accountability to KPIs were key.

Key Responsibilities:

• Design, monitor, and fine-tune campaigns while conducting micro-tests to maximize Return on Ad Spend (ROAS) and organic ROI

• Develop, write, and ensure the quality of blog and website product content and user experience under the guidance of the VP of marketing

• Compose and iterate on email marketing campaigns to boost sales and campaign performance

• Assist in the creation of strategic sales collateral in alignment with our brand voice and market position

• Collaborate with the VP of Marketing on growth initiatives, ensuring alignment with company objectives and KPIs

• Continually monitor website health for uptime and performance, implementing improvements as needed

• Generate and present weekly reports to leadership, highlighting lead generation numbers and KPI performance

Required Skills and Qualifications:

• Strong writing abilities with attention to detail and the capacity to produce clear and compelling copy

• Type A personality with exceptional organizational skills and the ability to manage multiple projects simultaneously

• Strategic acumen to monitor and optimize demand generation campaigns effectively

• Proficiency with digital marketing tools and platforms (e.g., Google Analytics, CRM software, email marketing tools)

• Experience in running SEM and paid social campaigns, leveraging A/B testing and data analysis to inform marketing decisions

• Solid understanding of current SEM practices, conversion copywriting and organic content marketing strategies

• Bachelor's degree in Marketing, Business, or a related field is preferred.

Desirable Additional Skills:

• Familiarity with WordPress

• Ability to work cross-functionally with sales and executive leadership

• Creative problem-solving skills and a results-driven mindset

What We Offer:

• A dynamic and supportive work environment where creativity and strategic thinking are encouraged

• Competitive salary and benefits package

• Opportunities for professional development and growth within the company.

• A role where creativity is valued and the opportunity to grow professional skills in digital marketing with mentorship from a seasoned marketing leader

• A collaborative work environment that fosters personal and professional growth

• Competitive entry-level salary with opportunities for advancement

• A company with a Strong Brand and Positive Culture

• Company pays health premium

• Paid Holidays

• 401K plan with a discretionary company match

• Flexible PTO

• Work from home opportunities

• Training CE classes on and off site