SCOPE OF THE PROJECT:
Client seeks a Salesforce Marketing Cloud Developer to help integrate systems and day to day operational functionality with Salesforce.
DAILY DUTIES / RESPONSIBILITIES:
Client is seeking a Salesforce Marketing Cloud developer to help with IT system integrating with the Eligibility and Enrollment system and/or other IT systems within the Bureau of Medicaid Systems.
The ideal candidate must have extensive hands-on experience with Salesforce Marketing Cloud and possess a deep understanding of Email studio, Mobile studio, Automation Studio, Web Studio, Journey Builder, Audience Builder and Reporting.
General Duties:

• Assists with developing the business requirements in Salesforce
• Builds functionality to allow new journeys to be created
• Develop and implement marketing campaigns with Salesforce Marketing Cloud including Email Studio, Journey Builder and Mobile Studio
• Develop and manage email campaigns including responsive email templates.
• Experience using AMP script, SSJS (Server-Side JavaScript), SQL and HTML/CSS to create customize email templates, SMS messages and landing pages
• Create and manage data extensions and data filters to segment audiences and target campaign.
• Design and maintain workflows in Automation Studio to automate various processes including file transfers, data extractions, sending Emails and SMS.
• Develop and manage CloudPages to create landing pages, microsites and forms in Webstudio
• Design, configure, automate journeys using Journey builder
• Create and manage automated SMS campaigns including Opt-in/Opt-out process
• Manages day to day operational needs in Salesforce
• Assists with data integration and platform builds
• Builds and edits code in Salesforce
• Tests new functionality
• Creates and manages dashboards
• Manages and creates custom applications and automate business processes via SFDC
• Creates and manages workflow rules and use of Salesforce Lightning
• Monitors and debugs deployment tools
• Manages communication between different systems using web services
• Support testing including Unit Testing, User acceptance testing, Regression and End to End testing
• Serve as a subject matter expert on Salesforce Marketing cloud capabilities and provide guidance on maximizing systems potential.
• Develop and maintain email marketing campaigns that adhere to Protected Health Information (PHI) and CAN-SPAM regulation including managing unsubscribe mechanism and ensure accurate sender information.
• Troubleshoot and resolve issues in campaigns, journeys and automation workflows.
• Manage user access and permissions in Salesforce Marketing cloud
• The Salesforce Marketing Cloud Developer will interact with staff, other team members, all levels of management and internal and external organizations.
• Other related duties as assigned.

Desired Skills and Experience:

• Experience working with SharePoint, Salesforce, Salesforce Marketing Cloud, and Platform development
• Experience working developing builds and logic in Salesforce
• Experience with integrating Salesforce Marketing Cloud with external systems using REST and SOAP API's and setting up Secure File Transfer Protocol (SFTP)
• Ability to create technical documentation for monitoring, changes, and enhancements in Salesforce
• Superb communications skills (written and oral)
• Effective listener
• Experience with Salesforce mobile application capabilities and basics of lightning framework
• Experience with object-oriented language such as Java and JavaScript
• Knowledge of SOQL and webservices
• Knowledge and experience with CSS, HTML, and dashboards
• Experience in Medicaid or other healthcare claims system(s) IT projects preferred, but not mandatory
• Salesforce Marketing Cloud Developer Certification
• Salesforce Marketing Cloud Email Specialist Certification

Preferred Skills:

• Salesforce Certified (Apex Specialist)
• Java
• JavaScript
• HTML/CSS
• Salesforce Lightning
• Object oriented programming

Required Skills:

• Platform development (using Apex and Visualforce, understands Lighting components)
• Development lifecycle
• Data Integration
• Apex development
• SQL
• AMPscript
• Testing skills, includes automation/regression testing
• People skills
• Strong background in Salesforce and Marketing Cloud
• Superb written and oral communications skills
• Willingness and ability to effectively engage with people and organizations on a continuous basis.

Required Certification: Salesforce Certified (Apex specialist)