Public Relations Specialist
Drafting compelling and targeted pitches to effectively communicate research, insights, and news to media outlets on behalf of client's Digital Markets' portfolio of brands - Capterra, Software Advice and GetApp.
Creating and maintaining media lists, identifying appropriate journalists and influencers to engage with for securing coverage and links to client's Digital Markets' research.
Building and maintaining relationships with key media contacts and journalists in the industry.
Monitoring and analyzing media coverage and industry trends to identify opportunities for proactive media outreach.
Coordinating media interviews and briefing docs for our analysts.
Staying up-to-date with industry news and developments to provide strategic recommendations for media engagement.
Continuously evaluating and optimizing PR strategies and tactics to drive brand awareness and thought leadership for client's Digital Markets.
Staying informed about emerging PR and media relations trends and technologies, and recommending innovative approaches to enhance the effectiveness of PR efforts.
Work across research verticals including human resources, marketing, retail, restaurant, customer service, cybersecurity, and more.
A confident communicator
Excellent verbal and written communication skills
Excellent organizational and planning skills
Have a full understanding of media needs and media relationships
Be proactive, reliable, responsible and accurate with an attention to detail
RequirementsBachelor's degree or equivalent; marketing, communications, public relations, or journalism preferred
2-4 years of media relations experience in an agency or corporate setting