You haven't searched anything yet.
Title : Marketing Specialist
Duration : 6 Months with possibility of extension
Location : Charlotte, NC (Hybrid Work - 2 days onsite Tuesday / Wednesday, 3 days remote)
Pay Rates : $33 / hr to $35 / hr on W2
Job Description :
Bachelor's degree in a marketing or business-related area
Minimum 2 - 3yrs. experience in a marketing role
Purpose of Position :
The Americas Marketing Specialist is part of the OCO Marketing organization and is responsible for supporting the development and execution of the marketing plans for the key segments across the region.
A segment is defined as a group of customers, verticals or an application across all key customer groups.
This person is responsible for collaborating with the broader team to drive awareness, preference, demand and revenue growth in the market.
This position partners with internal and external stakeholders such as Product Line Manager, Market Development, Sales, other Marketing groups within the OCO Marketing organization and our agencies and partners to define and execute metrics-driven marketing activities.
Key Responsibilities :
Deliver Business Growth
o Support development and execution of the Integrated Marketing Plans (IMPs) that will continue / develop a strategic commercial relationship with key customers / accounts, with an Account Based Marketing (ABM) / customer-centric approach across the segments for purposes of retention and growth, demand generation (upsell, cross-sell) and customer advocacy.
o Develop strategic campaigns for the execution of customer facing events and digital lead generation efforts.
o Drive conversion of leads into opportunities.
o Collaborate with Sales, Market Development and Product Line Management to uncover potential opportunities.
o Coordinate growth initiatives to establish brand awareness / preference / loyalty and drive incremental revenue growth.
o Understand how to create value in addition to the supply of products; provide coordination and leadership to the organization as we craft offerings.
o Project Manage execution of all marketing campaigns and content creation for the segment, on time and on-budget.
Serve as the Segment Marketing Expert
o Understand the market segment and associated applications and solutions
o Develop segment expertise through engagement with market peers
o Demonstrate leadership to lead projects to conclusion; become a subject matter expert for the market inside the organization and for the broader industry;
display a high degree of proficiency with a variety of analytics and dashboard systems, continually tracking and reporting on client engagement.
o Understand specialized media channels environment and support communication strategy for the segment.
o Engage with sales teams to ensure they understand and have the tools to effectively present value. Work to make them successful with any value propositions in delivering revenue.
o Lead all aspects of the product launch / commercialization process support marketing strategy creation and lead execution (in collaboration with the Product Line Managers and Market Development Groups).
o Develop and execute digital campaigns to support lead generation, account based marketing campaigns and product commercialization(Social Media, email marketing automation , web landing page creation).
Provide Marketing Thought Leadership
o Define value propositions and associated audience appropriate messaging for focus markets and apply them into the campaign communication assets.
o Develop relevant, technical and business driven content to market audience driving customer into the buying journey cycle.
Performance Metrics :
o Number of prospects and new qualified leads
o Marketing opportunity pipeline
o Marketing influenced revenue (converted opportunities)
Key Competencies :
Required Competencies (Education, Knowledge, Skills, Experience, Soft Skills) (Musts)
o Social Media management
o Email campaigns
o Web (manage content and design)
o SEO (desirable)
o Creates segment MKT strategies in alignment with company priorities.
o Involves others to gain commitment to his / her plan.
o Communicates business direction in a way that inspires employee commitment
Conflict Management
o Reads situations quickly
o Steps up to conflicts, seeing them as opportunities
o Can work through tough agreements and settle disputes equitably
o Can find common ground and get cooperation with minimum noise
o Demonstrated ability to act independently and operate under minimal supervision
o Flexibility to operate across various geographical or structural market segments Demonstrated creativity in new and different ways to fully leverage the capabilities.
o The ideal candidate is a passionate, immersive, creative, energetic leader who loves marketing, is technically driven and has proven experience creating game-changing strategies and content.
Desired Competencies (Education, Knowledge, Skills, Experience, Soft Skills)
Last updated : 2024-06-24
Full Time
IT Outsourcing & Consulting
$65k-88k (estimate)
06/26/2024
06/29/2024
talentburst.com
BOURNE, MA
25 - 50
2002
JOE CLERICO
<$5M
IT Outsourcing & Consulting
TalentBurst is a certified MBE staffing/payroll firm founded in 2002 by 3 ex-Monster.com executives. We provide award winning solutions for the Global Talent Cloud including: IT, Engineering, Professional, & F&A Staffing Life Sciences & Clinical Staffing High Hazard & Global Payroll 1099/IC Validation & Compliance Our MSP partners & end customers have recognized us with the following awards: AgileOne Gold Supplier 2017 Allegis Global Solutions Strategic Partner 2018, 2019, 2020, 2021 Allegis Global Solutions Diversity Partner of the Year 2020 Geometric Results Platinum Preferred Partner KellyO...CG #1 Strategic Supplier @ #1 Cloud Computing PRO Unlimited Silver, Gold, & Platinum Supplier 2012 - 2020 Randstad Premier Supplier 2021 TAPFIN Premier Partner 2017, 2018 TAPFIN Program Performance Award @ #1 cloud computing Workforce Logiq Proven Performer 2016 - 2020 First Data #1 supplier for 12 Quarters Thermo Fisher Supplier of the Quarter Toyota Best in Compliance and Retention Excellence Dominion Energy Supplier of the Year 2020 Western Union Supplier of the Year 2017 2020, 2021 BBJ Fast50 10 time BBJ "Pacesetter & INC 500/5000 5 time SIA-fastest growing SIA 2020 Large Life Sciences Staffing Firms GENMSDC "Supplier of the Year" Category 4 2019, 2020 Top 3 Supplier for Sanofi, Visa, Adobe, Securian Top Supplier for First Data for 10 years We currently have workforce in 46 states and 8 countries working for customers such as Amazon, Uber, VISA, Exelon, Securian, Salesforce.com, Dropbox, Twitter, Verizon Media, Adobe, Western Union, First Data, FIS, National Grid, SANOFI, Merck, Abbott, Roche, Symantec, and Corning among many others. We are headquartered in Natick, MA along with operations in San Fran, CA; Fort Lauderdale, FL; Vineland, NJ; Providence, RI, Raleigh, NC, Toronto, Canada; & Gurgaon, India as well as remote Executives strategically placed nationwide. Please check us out at www.TalentBurst.com or via Linkedin or Facebook.
More
Show less
The job skills required for Marketing specialist include Initiative, Leadership, Project Management, Collaboration, Commitment, etc. Having related job skills and expertise will give you an advantage when applying to be a Marketing specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Marketing specialist. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Marketing specialist positions, which can be used as a reference in future career path planning. As a Marketing specialist, it can be promoted into senior positions as a Marketing Analyst IV that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing specialist. You can explore the career advancement for a Marketing specialist below and select your interested title to get hiring information.