17 Senior Marketing Specialist Jobs in Westborough, MA
TalentBurst, an Inc 5000 company is Hiring a Senior Marketing Specialist Near Westborough, MA
- We are seeking a highly analytical and detail-oriented Marketing Analyst to join our Marketing team. This role is
- pivotal in leveraging data to drive strategic marketing decisions. You will be responsible for collecting and analyzing
- marketing data, developing insightful Power BI dashboards, and providing actionable recommendations to optimize
- our marketing efforts.
- Gather and analyze marketing data from diverse sources, including customer relationship management (CRM) systems, website analytics, email campaigns, and more.
- Interpret complex data sets to identify trends, patterns, and insights that inform marketing strategies and enhance decision-making.
- Design, develop, and maintain robust Power BI dashboards and reports that provide stakeholders with clear visualizations and insights into marketing performance and market trends.
- Ensure dashboards are intuitive and effectively communicate key metrics and performance indicators.
- Utilize advanced Excel techniques, including pivot tables, VLOOKUP, and data modeling, to analyze and data.
- Create detailed reports and models that support strategic marketing initiatives and business planning.
- Evaluate the effectiveness of marketing campaigns through detailed data analysis, providing actionable insights and recommendations for improvement.
- Collaborate with the marketing team to design A/B tests and analyze results to drive campaign optimization and enhance customer engagement.
- Conduct thorough market research to understand industry trends, competitive dynamics, and customer behaviors.
- Use research findings to identify opportunities for growth and innovation in our marketing strategies.
- Work closely with cross-functional teams, including Sales, Product Development, and Customer Service, to define reporting requirements and align marketing efforts with broader business objectives.
- Provide constructive feedback and suggestions to designers and other team members to enhance the quality and impact of marketing materials.
- Analyze customer feedback and engagement data to improve customer experiences and refine marketing approaches. o Integrate insights into marketing strategies to better meet customer needs and expectations.
- Present data-driven insights and recommendations to stakeholders clearly and compellingly to support strategic decision-making and marketing initiatives.
- Bachelor’s degree in marketing, Business, Data Analytics, or a related field.
- Proven experience in the energy sector or utility industry is a plus.
- Proficiency in Power BI for creating dynamic and interactive dashboards.
- Strong skills in Excel, including pivot tables, data modeling, and complex formula creation.
- Familiarity with CRM systems and marketing automation tools, such as Salesforce.
- Exceptional analytical and problem-solving abilities, with a strong focus on data accuracy and integrity.
- Ability to translate complex data into actionable insights and strategic recommendations.
- Strong written and verbal communication skills.
- Ability to present data and insights in a clear, concise, and engaging manner to diverse audiences.
- Highly organized with excellent project management skills.
- Proactive and able to work both independently and collaboratively in a fast-paced environment.
- A continuous learner with a passion for leveraging data to drive business success.
Job Summary
Contractor
IT Outsourcing & Consulting
$71k-94k (estimate)
06/19/2024
07/17/2024
talentburst.com
BOURNE, MA
25 - 50
2002
JOE CLERICO
<$5M
IT Outsourcing & Consulting
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About TalentBurst, an Inc 5000 company
TalentBurst is a certified MBE staffing/payroll firm founded in 2002 by 3 ex-Monster.com executives. We provide award winning solutions for the Global Talent Cloud including: IT, Engineering, Professional, & F&A Staffing Life Sciences & Clinical Staffing High Hazard & Global Payroll 1099/IC Validation & Compliance Our MSP partners & end customers have recognized us with the following awards: AgileOne Gold Supplier 2017 Allegis Global Solutions Strategic Partner 2018, 2019, 2020, 2021 Allegis Global Solutions Diversity Partner of the Year 2020 Geometric Results Platinum Preferred Partner KellyO...CG #1 Strategic Supplier @ #1 Cloud Computing PRO Unlimited Silver, Gold, & Platinum Supplier 2012 - 2020 Randstad Premier Supplier 2021 TAPFIN Premier Partner 2017, 2018 TAPFIN Program Performance Award @ #1 cloud computing Workforce Logiq Proven Performer 2016 - 2020 First Data #1 supplier for 12 Quarters Thermo Fisher Supplier of the Quarter Toyota Best in Compliance and Retention Excellence Dominion Energy Supplier of the Year 2020 Western Union Supplier of the Year 2017 2020, 2021 BBJ Fast50 10 time BBJ "Pacesetter & INC 500/5000 5 time SIA-fastest growing SIA 2020 Large Life Sciences Staffing Firms GENMSDC "Supplier of the Year" Category 4 2019, 2020 Top 3 Supplier for Sanofi, Visa, Adobe, Securian Top Supplier for First Data for 10 years We currently have workforce in 46 states and 8 countries working for customers such as Amazon, Uber, VISA, Exelon, Securian, Salesforce.com, Dropbox, Twitter, Verizon Media, Adobe, Western Union, First Data, FIS, National Grid, SANOFI, Merck, Abbott, Roche, Symantec, and Corning among many others. We are headquartered in Natick, MA along with operations in San Fran, CA; Fort Lauderdale, FL; Vineland, NJ; Providence, RI, Raleigh, NC, Toronto, Canada; & Gurgaon, India as well as remote Executives strategically placed nationwide. Please check us out at www.TalentBurst.com or via Linkedin or Facebook.
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The job skills required for Senior Marketing Specialist include Initiative, Presentation, Project Management, Analysis, Insight, Customer Service, etc. Having related job skills and expertise will give you an advantage when applying to be a Senior Marketing Specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Senior Marketing Specialist. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Senior Marketing Specialist positions, which can be used as a reference in future career path planning. As a Senior Marketing Specialist, it can be promoted into senior positions as a Private Label Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Senior Marketing Specialist. You can explore the career advancement for a Senior Marketing Specialist below and select your interested title to get hiring information.
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