We are in search of a dynamic and proactive Senior Lifecycle Marketing Manager to join our innovative marketing team. This role is essential for integrating sophisticated email marketing techniques with comprehensive lifecycle marketing strategies and managing our webinar programs to enhance customer engagement and retention.

Accelerating Progress. Securing Futures.

TeKnowledge stands as the transformative catalyst for digital evolution, providing governments and enterprises around the world with unparalleled cybersecurity, advanced technical skilling, and enterprise technical services at scale. Our commitment to technology enablement, security, and advancement positions us uniquely in the market, ensuring our customers are equipped to achieve their strategic imperatives in the digital age with confidence and competitive advantage.

• Lead the development and execution of integrated email marketing campaigns aligned with the overall lifecycle marketing strategy. Focus on customer acquisition, retention, and expansion through engaging email sequences.
• Develop and manage a webinar calendar that complements lifecycle stages. Collaborate with experts and marketing teams to produce high-quality, relevant content that drives registration and participation.
• Work effectively with Marketing, Design, Product, and Customer Success teams to deliver a seamless and impactful email and webinar experience.
• Design and build complex automated email workflows and webinar follow-up sequences using marketing automation platforms like HubSpot to enhance participant engagement and conversion.
• Craft compelling email and webinar content that resonates with diverse audiences, encouraging continued engagement and driving actions like sign-ups, purchases, and loyalty.
• Implement A/B testing for emails and webinars to refine tactics and increase effectiveness across key metrics like open rates, click-through rates, attendance rates, and conversion rates.
• Analyze data from email campaigns and webinar performances to identify trends, report on results, and make data-driven decisions to optimize future strategies.
• Oversee maintenance of email and webinar platforms, ensuring industry best practices and compliance with legal regulations.
• Stay up to date on the latest trends in email, lifecycle marketing, and webinar production. Maintain strong relationships with software providers and service vendors.

• Bachelors degree in marketing, Communications, or a related field.
• 5 years of experience in email marketing and lifecycle marketing, with direct experience managing webinar programs.
• Proven track record of developing successful marketing campaigns and managing educational or promotional webinars.
• Deep knowledge of email marketing best practices and experience with major automation platforms, preferably HubSpot.
• Strong project management skills and the ability to lead cross-functional initiatives.
• Excellent copywriting and content creation skills, with the ability to engage and persuade various audience segments.
• Advanced analytical skills, capable of turning complex data into actionable marketing strategies.
• Experience with HTML/CSS and understanding of marketing attribution models preferred.
• A proven track record of driving revenue through successful lifecycle marketing campaigns and familiarity with cybersecurity and tech education products is a plus.
• Passion for technology and a strong understanding of emerging market trends will be an added advantage.