Responsibilities may include:
Design social media marketing strategies that will inform brand, programming and channels across accounts; lead client programs and manage teams through content marketing initiatives
Responsible for enhancing the company’s social and digital capabilities by staying current on trends and best practices
Lead collaboration with content producers in the creation of multi-channel content, liaising with strategy and creative teams to produce multimedia formats including graphics, video, gifs, elements for live events, etc.
Oversee community engagement efforts, including sweeping platforms for response opportunities, as well as maintaining engagement protocols and standard operating procedures
Provide strategic direction and implementation support for paid social executions across platforms such as Facebook, Instagram, Twitter, Pinterest, and LinkedIn, as well as influencer engagement and native advertising opportunities in alignment and collaboration with strategic leads for other communications channels
Accountable for performance across content and channels; monitor and analyze digital inputs to inform strategic planning and creative content that generates results
Contribute to new business acquisition, as well as internal agency promotion and thought leadership efforts