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Assistant Director, Marketing & Outreach
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$122k-157k (estimate)
Full Time 4 Days Ago
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The Brookdale Hospital Medical Center is Hiring an Assistant Director, Marketing & Outreach Near Brooklyn, NY

Overview:

The Assistant Director is responsible for the implementation of a strategic marketing and outreach plan by product line, including long-term, sub-acute, pediatric, acute rehab and TBI services. The Assistant Director will develop relationships with new referral sources and maintain positive relationships with existing referral sources. Through the building of long term relationships with these referral sources, the Assistant Director will facilitate the identification and assessment of future patient/resident admissions factoring in length of stay and level of acuity which should align with the outcomes expected from Kingsbrooks clinical expertise in rehabilitation and nursing.

Responsibilities:
  • Assists in the coordination and implementation of all facility admissions, outreach and marketing activities for hospital and SNF referrals and the coordination of the admission of residents & patients, including long-term, sub-acute, pediatric, acute rehab and TBI, in a manner that is supportive of the facilitys mission and values.
  • Demonstrates knowledge of admission criteria for all product lines.
  • Responsible for the daily monitoring of the census for all long-term, subacute, pediatric, acute rehab and TBI beds.
  • Performs the assessment of referral, planning, implementation and evaluation of patient care; demonstrates competence in assessing physical, psychological and social dimensions of patients.
  • Collaborates and communicates with Kingsbrooks Admissions Departments (both acute and SNF) to coordinate transfers from facilities and achieve census and revenue targets.
  • Coordinates patient/resident navigation through KJMC system in concert with the transitions of care staff.
  • Assists in overseeing the Outreach & Marketing team, including productivity of each member of the department.
  • Collaborates with discharge planners regarding anticipated discharges from facilities. Actively assists the referring and accepting institutions in addressing requirements of specific patients.
  • Develops relationships with hospitals, nursing homes and community based organizations. Ensures all hospital partners are educated on the services provided by the facility on an ongoing basis.
  • Provides patient follow-up to discharge planners to provide value add.
  • Prepares and delivers presentations to promote the goals of the organization. This includes attendance at community activities, as well as outreach at churches, synagogues and senior centers.
  • Serves as an educational resource for patients, families, hospitals and healthcare professionals.
  • Develops relationships with third party payors and has a working knowledge of insurance verification process.
  • Identifies quality issues and participates in quality management activities, as needed.
Qualifications:

Education:

  • Master's degree in Nursing or Social Work

Experience:

  • One to two years experience in marketing & outreach in an acute care and/or a skilled nursing facility setting.
  • Demonstrated success in marketing and outreach and enhancing occupancy.
  • Working knowledge of Medicare beneficiary coverage, ECINS, Allscripts and MediLinks applications.

Licenses, Certifications:

  • NYS Licensed Registered Nurse preferred, Licensed Master Social Worker (LMSW), or Licensed Clinical Social Worker (LCSW)

Knowledge and Skills: .

  • Ability to hear, talk, walk, stand, bend and stretch
  • Ability to read, write and interpret documents
  • Ability to communicate effectively with patients and/or co-workers
  • Must be trained in and knowledgeable of all Kingsbrook/Rutland policies and procedures pertaining to hazardous waste and hazardous materials and maintain qualifications applicable to assigned work
  • Other: Knowledge of all codes and demonstrate understanding

Physical Requirements:

  • Normal routine involves no exposure to blood, body fluid or tissue. Incumbents are not called upon to perform or assist in emergency care or fist aid
  • Ability to sit for long periods of time at desk to perform job functionsAbility to stand for long periods of time at required patient bedside and/or procedural areas
  • Ability to work in surroundings with degree of dust, noise, etc. without undue discomfort

Kingsbrook Jewish Medical Center is an Equal Employment Opportunity Employer. This job summary is intended to be brief and may not list all the duties and functions required, however does highlight the essential requirements. Nothing outlined in this job summary is to be constructed as an express or implied contract of employment.

Job Summary

JOB TYPE

Full Time

SALARY

$122k-157k (estimate)

POST DATE

06/25/2024

EXPIRATION DATE

07/12/2024

WEBSITE

brookdalehospital.org

HEADQUARTERS

BROOKLYN, NY

SIZE

3,000 - 7,500

FOUNDED

1921

CEO

HERMAN LEBOVITCH

REVENUE

$500M - $1B

INDUSTRY

Ambulatory Healthcare Services

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About The Brookdale Hospital Medical Center

Brookdale is committed to being the focus of a healthy community, stressing the organization's values of caring and respect for everyone.

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