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The Custom Group of Companies
Parsippany, NJ | Contractor
$79k-103k (estimate)
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Marketing Insights Analyst
$79k-103k (estimate)
Contractor | Business Services 1 Month Ago
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The Custom Group of Companies is Hiring a Marketing Insights Analyst Near Parsippany, NJ

The Insights Analyst is responsible for assisting the various functions across the company with marketing research, consumer and customer insights projects to drive the strategy for new product development, branding efforts, contractor programs and other key aspects of marketing. This role is focused on conducting marketing research and analysis by leveraging company tools or through managing vendor relationships.
The ideal candidate will have an analytical mindset while being intellectually curious as they help develop and deliver the information that will drive and support Marketing Strategy. This person is a listener and asks questions while working with their customers to clearly identify needs upon which to base and develop market research plans. Marketing research experience is preferred but willing to train the right candidate.
Market Research
  • Partners with senior Insights resources and outside vendors to conduct relevant market research projects
  • Presents data to business owners, as well as senior management, to give insight on our business
  • Supports other departments research needs on request including but not limited to Contractor Program, Events, Finance/Insurance Marketing, Brand, Creative Services and Sales.
  • Develops and launches questionnaires, conducts analysis, delivers results
  • Partners with the direct marketing team, marketing services and legal to launch surveys to our customer database
  • Supports Panel creation, execution and management
Technical Knowledge/skills (entry, Intermediate, Advanced)
  • Experience with Excel (advanced), PowerPoint (advanced), and Word (advanced)
  • Experience with Qualtrics or other online survey tools (intermediate)
  • Experience in Marketing (intermediate)
  • Experience conducting analysis and sharing actionable insights (intermediate)
General Knowledge/skills (entry, Intermediate, Advanced)
  • Strong communication skills (intermediate)
  • Demonstrated project management skills and ability to effectively manage a large workload (intermediate)
  • Demonstrated ability to manage multiple projects simultaneously (advanced)
  • Time management skills (advanced)
Education/ExperienceBachelor's Degree mandatory; preferred degree in Marketing or General Management, but other business majors such as Finance, Accounting, Economics as well as Engineering majors, will be considered if the candidate has an interest in Marketing.
College graduates or professionals with 2-5 years of experience in marketing, marketing research or marketing analytics.

Job Summary

JOB TYPE

Contractor

INDUSTRY

Business Services

SALARY

$79k-103k (estimate)

POST DATE

05/27/2023

EXPIRATION DATE

06/26/2024

WEBSITE

customgroupofcompanies.com

HEADQUARTERS

NEW YORK, NY

SIZE

50 - 100

FOUNDED

1986

CEO

DIANE MCGAW

REVENUE

<$5M

INDUSTRY

Business Services

Related Companies
About The Custom Group of Companies

For over 30 years, The Custom Group of Companies has been a leader in the recruitment industry, providing temporary/consulting, direct hire, and executive search services throughout New York. The Custom Group of Companies provides creative, custom solutions to several industry groups, with a specialty in Office Support, Creative, Healthcare, Human Resources, Legal, Marketing, and Technology and Accounting and Finance As New Yorks most trusted and highly regarded employment firm, The Custom Group of Companys highest priority is developing long term relationships with dynamic companies, understa...nding their strategic goals, and delivering custom staffing solutions. The Custom Group is equally as committed to career candidates by working on their behalf to find them the best position for their career trajectory. The Custom Group of Companies is a Certified Women- Owned Business Enterprise. More
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The following is the career advancement route for Marketing Insights Analyst positions, which can be used as a reference in future career path planning. As a Marketing Insights Analyst, it can be promoted into senior positions as a Private Label Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Insights Analyst. You can explore the career advancement for a Marketing Insights Analyst below and select your interested title to get hiring information.