5 Digital Marketing Strategy Manager Jobs in Santa Clara, CA

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Digital Marketing Manager

Geodnet

Santa Clara, CA | Full Time

$136k-179k (estimate)

1 Week Ago

Digital Marketing Strategy Manager

Russell Tobin

Santa Clara, CA | Full Time

$89k-113k (estimate)

3 Days Ago

Digital Marketing Strategy Manager

The Fountain Group

Santa Clara, CA | Full Time

$112k-141k (estimate)

4 Days Ago

Digital Marketing Strategy Manager

Pinnacle Group

Santa Clara, CA | Full Time

$109k-138k (estimate)

3 Weeks Ago

Sr. Director, Digital Acquisition Strategy and Ops (DASO) - Americas

ServiceNow

Santa Clara, CA | Full Time

$178k-226k (estimate)

1 Month Ago

Digital Marketing Strategy Manager

$112k-141k (estimate)

Full Time 4 Days Ago

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The Fountain Group is Hiring a Digital Marketing Strategy Manager Near Santa Clara, CA

The Fountain Group is currently seeking a Marketing Project Manager for a prominent client of ours. This position is located in remote. Details for the position are as follows:
Job Description:

$66.67/HR based on experience!
12-month contract position (Potential to convert based on performance/budget) (Preference to EST/CST)
Responsible for:
- Lead global chat strategy across company's websites, in close partnership with global Marketing and Sales stakeholders
- Product owner of Drift Chat, including the creation of business requirements, development of a robust roadmap aligned to business goals, and resource prioritization to optimize business value
- Partner with stakeholders (across all Marketing geos/ GTMs including Field, Campaigns Teams, Web, Data Science, MarTech) to implement demand gen and omni-channel strategies
- Develop a content plan that focuses on conversational marketing and the buyer's journey, including program management, public-facing conversational chat content creation, and QA
- Evaluate new offerings, and manage the rollout of new tool functionality and integrations (e.g. AI capabilities), in close partnership with Web, Data Science, and IT Teams
- Manage vendor relationship (including Professional Services), contractors, and agency support; and develop program management processes for effective resource allocation
- Continuously triage and prioritize against goals; handle escalations and last-minute high-priority requests to ensure business continuity
- Partner with global Sales teams to optimize pipeline and bookings outcomes from Drift, including routing strategy, content and messaging, review and feedback cadence, enablement
- Track ROI of Drift, analyze and identify areas for improvement
- Train Marketing and Sales users on Drift chat, including the develop of scalable enablement plans and material that span global teams
- Drive adoption of tools, solving for end-user experience gaps with internal and external customers

Qualifications:
- Minimum Bachelors degree required.
- Minimum 5 years experience in a B2B tech environment required- good job tenure required.
- Knowledge of marketing content and campaign strategy
- Salesforce experience required.
- Experience with Drift (or similar conversational chat)
- Excellent organizational, project management, and collaboration skills. Skilled at resolving conflicts by taking an open communication style, customer-centric, service-minded, positive, win-win approach.
- Ability to develop productive and consultative working relationships across Marketing, Sales and IT teams.
- Fast learner, eager to learn new technologies. Roll-up-your-sleeves work ethic and willingness to take the initiative and make things happen.
- Ability to work on multiple projects at once, prioritize, work independently, and problem solve, working comfortably under pressure.
- Articulate communicator, both written and verbal
- Understanding of end-to-end lead management flow