4 Technical Marketing Specialist (Hybrid) Jobs in Wayne, PA
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The Hartford is Hiring a Technical Marketing Specialist (Hybrid) Near Wayne, PA
We’re determined to make a difference and are proud to be an insurance company that goes well beyond coverages and policies. Working here means having every opportunity to achieve your goals – and to help others accomplish theirs, too. Join our team as we help shape the future.
Overview of the role:Hartford Funds is seeking an individual who will be responsible for supporting its marketing department across a number of technical areas, including the creation and enhancement of reporting, managing and maintaining API-based integrations across marketing platforms, executing data extracts, and identifying and executing opportunities for enhanced personalization within our marketing automation platform and across marketing channels. The successful candidate will possess a strong data and analytics skills, and knowledge of various marketing technology and customer relationship management platforms.
Responsibilities of the role:
- Act as the go-to resource within Marketing for data related questions
- Be the subject matter expert on all data platforms within Hartford Funds and how those platforms interact
- Quickly and accurately provide answers to ad-hoc data requests. Go beyond simply providing data but supply interpretations and recommendations as well.
- Proactively identify opportunities to automate or improve existing manual and inefficient processes throughout the department.
- Create automated methods for repeatedly extracting and manipulating data through APIs (Marketo, Morningstar, Seismic, etc.)
- Provide regular reports and dashboards to Marketing personnel and leadership. Maintain and enhance existing reports, creating new ones as needed.
- Automate dashboards to ensure most recent results and data for marketing leadership and team members to leverage in strategic decision making.
- Weekly and daily review of website metrics through Google Analytics 4
- Provide technical expertise across digital marketing initiatives that require basic development or coding experience.
- Create, manage, and enhance Marketo Engage Velocity tokens used for dynamic content and email personalization.
- Understand and leverage custom objects and in both Marketo Engage and Salesforce to effectively create personalized experiences and help segment audiences for marketing utilization across marketing channels.
- Degree in Marketing, Statistics, Mathematics, Computer Science or Finance.
- 3 years marketing experience, financial services experience a plus
- Experience with Marketing Technology platforms: Adobe Marketo Engage, Google Analytics 4, Google Tag Manager, Salesforce CRM
- Experience with Data Visualization & Dashboarding Tools: Tableau, PowerBI, etc.
- High proficiency in one or more of the following languages: Python, R, SQL, Java
- Expert data wrangler. Additional statistical skills a plus
- Ability to interpret technical information and clearly communicate it to a non-technical audience
- An eagerness to identify and implement process improvement opportunities
$75,000 - $100,000
Equal Opportunity Employer/Females/Minorities/Veterans/Disability/Sexual Orientation/Gender Identity or Expression/Religion/Age
About Us | Culture & Employee Insights | Diversity, Equity and Inclusion | Benefits
Job Summary
Full Time
Insurance
$64k-85k (estimate)
06/12/2024
07/26/2024
thehartford.com
SAINT LOUIS, MO
15,000 - 50,000
1810
Public
MIKE CLAVIN
$10B - $50B
Insurance
Related Companies
About The Hartford
The Hartford is a brokerage agency that provides auto, home, life and commercial insurance products and services for individuals and businesses.
The job skills required for Technical Marketing Specialist (Hybrid) include Digital Marketing, Initiative, Leadership, Google Analytics, Marketing Automation, Salesforce, etc. Having related job skills and expertise will give you an advantage when applying to be a Technical Marketing Specialist (Hybrid). That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Technical Marketing Specialist (Hybrid). Select any job title you are interested in and start to search job requirements.
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