Job Req ID: 114343
Assistant Director, Marketing & Engagement
Johns Hopkins University is a private institution that was founded in 1876. It has a total undergraduate enrollment of 6,256 and is located in Baltimore, Maryland. The campus consists of 140 acres. Johns Hopkins was ranked 9th in the 2023 edition of Best Colleges by US News and World Report.
Centered on a departmental mission of “Be More” Hopkins Athletics and Recreation is in a period of fast-paced progress and building on its strong foundation. The department is committed to the core tenets of competitive success, student-athlete experience, and developing strong community connections. This new chapter includes investments in state-of-the-art athletic and recreation facilities, innovative programming and partnerships, mental and physical well-being, and strengthening the connections between holistic student development and the professional world.
Hopkins Athletics is a multidivisional department with 22 programs competing at the NCAA DIII level and two programs (men’s and women’s lacrosse) competing at the NCAA Division I level (BIG 10 Conference). The department also hosts a variety of robust recreational and wellness activities, including club sports, intramurals, and fitness programs for all levels.
The Hopkins Athletics and Recreation Department seeks an innovative and forward-thinking Assistant Director, Marketing & Engagement. The Assistant Director of Marketing & Engagement will have primary responsibility for marketing and engagement activities within intercollegiate athletics, including the development of strategic marketing plans, oversight of in-game promotions, and elevation of the fan experience. They will additionally market and promote all recreational opportunities to students, faculty, and staff across the Hopkins enterprise, and collaborate with student-facing colleagues within Student Affairs to ensure an integrated, inclusive student experience.
Hopkins encourages inquiries from candidates who value professional and personal development and will actively promote student belonging, success, development, and engagement.
Specific Duties And Responsibilities

• Create a comprehensive marketing plan for all 24 varsity sports with a specific emphasis on men’s and women’s lacrosse, including in-game promotions, giveaways, and a coordinated communications strategy.
• Create and implement marketing plans for hosted championships.
• Coordinate specific “dedication games” on behalf of student-athlete organizations.
• Assist with ticket marketing, in collaboration with the Director of Sales and Partnerships.
• Develop a targeted marketing plan to encourage student attendance at athletic events through student-focused events and promotions.
• Create and distribute assessments to measure student engagement, priorities, and attendance at athletics events.
• Oversee in-game promotions and other featured game day events as appropriate, including giveaways, event set-up, and specific partner activations.
• Create graphic designs to promote games, events, and programs appropriate for social media and other distribution channels.
• Help coordinate mascot appearances at department events as well as promote and generate revenue through campus and community events.
• Manage the administration and operation of the Hopkins Gameday app.
• Serve as the Athletics Department point of contact for the Band, Cheerleaders, and Dance Team and coordinate gameday appearances.
• Promote student attendance at athletic events through student-focused events and promotions.
• Oversee the JHU Flock, the student organization focused on encouraging student attendance at athletic events.
• Build cross-campus and community relationships to enhance visibility for athletics throughout the Homewood campus, other Johns Hopkins campuses, and the Greater Baltimore area.
• Assist with the implementation and marketing of the Blue Jay Zone, a fan area at home lacrosse games.
• Coordinate student workers to assist with marketing promotions and gameday activities...
• Develop and manage marketing, student engagement, and fan experience budgets to support the marketing plan.
• Coordinate with the Recreation staff to promote fitness classes, activities, and club teams.
• Attend campus meetings with other student-facing stakeholders, to coordinate student activities.
• Serve as an on-call Student Engagement Liaison for on-campus student activities.
• Serve as part of the Campus Demonstration Response Team.
• Serve as part of the game operations staff.

Key Relationships

• The Assistant Director of Marketing & Engagement is supervised by the Associate AD/Business Operations and works closely with the Director/Partnerships & Ticketing. This position will also have relationships with faculty and staff, students, alumni, and other outside constituencies.

Special Knowledge, Skills, And Abilities

• Excellent oral/written communication skills.
• Excellent relationship and interpersonal skills.
• Ability to manage multiple projects simultaneously.
• Organizational skills.
• Strategic thinking skills.
• Ability to work as part of a cross-functional team.
• Creative problem solver.

Physical Effort/Environment

• General office, athletic facility, and campus environment.
• The position will require work outside and in inclement weather.
• Position involves sitting, although frequent movement is necessary.
• Walking, standing, bending, twisting, and occasional lifting are required.
• Computer usage involving repetitive and/or wrist motion is required.
• The position will be a full-time, fiscal year appointment, with frequent evening and weekend work required throughout the year (dates determined by a supervisor). Occasional travel required.

Minimum Qualifications

• Bachelor’s degree in related field.
• 2 years of related experience.
• Advanced degree may substitute for required experience, to the extent permitted by the JHU equivalency formula.

Preferred Qualifications

• Prior experience in a collegiate athletics setting.
• Prior experience in higher education.
• Prior experience with graphic design.
• Experience in managing a budget.
• Passion for sports.

Classified Title: Communications Specialist
Job Posting Title (Working Title): Assistant Director, Marketing & Engagement
Role/Level/Range: ATP/03/PB
Starting Salary Range: $45,700 - $80,000 Annually (Commensurate with experience)
Employee group: Full Time
Schedule: Mon - Fri / 8:30am - 5:00pm
Exempt Status: Exempt
Location: Homewood Campus
Department name: Athletics Business Management
Personnel area: University Student Services
Total RewardsThe referenced base salary range represents the low and high end of Johns Hopkins University’s salary range for this position. Not all candidates will be eligible for the upper end of the salary range. Exact salary will ultimately depend on multiple factors, which may include the successful candidate's geographic location, skills, work experience, market conditions, education/training and other qualifications. Johns Hopkins offers a total rewards package that supports our employees' health, life, career and retirement. More information can be found here: https://hr.jhu.edu/benefits-worklife/.
Please refer to the job description above to see which forms of equivalency are permitted for this position. If permitted, equivalencies will follow these guidelines: JHU Equivalency Formula: 30 undergraduate degree credits (semester hours) or 18 graduate degree credits may substitute for one year of experience. Additional related experience may substitute for required education on the same basis. For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education/experience required for the respective job.

• Applicants who do not meet the posted requirements but are completing their final academic semester/quarter will be considered eligible for employment and may be asked to provide additional information confirming their academic completion date.

The successful candidate(s) for this position will be subject to a pre-employment background check. Johns Hopkins is committed to hiring individuals with a justice-involved background, consistent with applicable policies and current practice. A prior criminal history does not automatically preclude candidates from employment at Johns Hopkins University. In accordance with applicable law, the university will review, on an individual basis, the date of a candidate's conviction, the nature of the conviction and how the conviction relates to an essential job-related qualification or function.
The Johns Hopkins University values diversity, equity and inclusion and advances these through our key strategic framework, the JHU Roadmap on Diversity and Inclusion.
Equal Opportunity EmployerAll qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
EEO Is The Lawhttps://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf
Accommodation InformationIf you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the Talent Acquisition Office at jhurecruitment@jhu.edu. For TTY users, call via Maryland Relay or dial 711. For more information about workplace accommodations or accessibility at Johns Hopkins University, please visit https://accessibility.jhu.edu/.
Johns Hopkins has mandated COVID-19 and influenza vaccines, as applicable. The COVID-19 vaccine does not apply to positions located in the State of Florida. Exceptions to the COVID and flu vaccine requirements may be provided to individuals for religious beliefs or medical reasons. Requests for an exception must be submitted to the JHU vaccination registry. For additional information, applicants for SOM positions should visit https://www.hopkinsmedicine.org/coronavirus/covid-19-vaccine/ and all other JHU applicants should visit https://covidinfo.jhu.edu/health-safety/covid-vaccination-information/.
The following additional provisions may apply, depending upon campus. Your recruiter will advise accordingly.The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.
Homewood Campus