Job Req ID: 114596
Associate Director of Recruitment Marketing/GELL
Reporting to the Director of Recruitment and Marketing in the Johns Hopkins Whiting School of Engineering’s Marketing and Communications Office, the Associate Director of Recruitment Marketing will support the prospective student enrollment marketing efforts for the school’s graduate programs, including the Whiting School’s 10 department full-time/on-campus master’s and PhD programs, Engineering for Professionals online master’s programs, and the Doctor of Engineering (DEng) non-residential doctoral degrees, as well as support of pre-collegiate and professional and executive education efforts as needed.
Primary responsibilities will include developing content and comprehensive strategies to recruit and enroll students through marketing and communications tactics, including but not limited to digital lead generation, email marketing, social media, blogs, and video. The Associate Director of Recruitment Marketing will also work with the communications team to create content and execute organic marketing tactics to promote to a variety of stakeholders as needed. Some domestic travel may be required.
Specific Duties And Responsibilities

• In collaboration with the director, develop and execute recruitment marketing strategies aligned with the school’s goals for graduate, pre-collegiate, and professional and executive education, leveraging market research and data analysis to identify opportunities and trends.
• Manage and develop a full-funnel marketing campaign, through paid and organic efforts, to generate student leads and establish effective marketing tactics throughout the funnel, from awareness to enrollment.
• Manage the development, maintenance, and execution of marketing communications to students in the pipeline, up to and including prospective and admitted students, through an integrated marketing strategy, including but not limited to digital marketing, email campaigns, and promotion of information sessions and webinars through Slate.
• Develop, update, and manage the prospective student database through Slate to ensure its integrity, and coordinate with the admissions, enrollment, and lead nurture team to streamline communications to effectively provide service to our prospective students.
• Collaborate with the digital media manager, marketing coordinator, and communications team on the creation, development, and distribution of content for social media, website, blogs, and digital platforms to share the student experience (i.e. community-building events, career counseling programs, etc.). These efforts will also promote the school’s participation in or hosting of recruitment events.
• Serve as the central strategist for promoting information sessions, open houses, and program events (in-person and virtual), including monthly Meet the Recruiter, Admitted Student Day, etc.
• Responsible, in collaboration with the recruitment team, for meeting application and enrollment goals. Must analyze all marketing data, leverage market research, create marketing reports on a regular basis, and make optimizations as needed to increase overall conversions and enrollments.
• Work with director and other team members to support marketing efforts for international, industry, and/or other partners relevant to student recruitment.
• Serve as key point of contact for the data functions, marketing options, queries, and more in Slate.
• As needed, travel domestically on behalf of the Whiting School’s graduate programs for recruitment and other college-related events.
• Serve as a key contributor to providing high quality customer service to meet the marketing recruitment and enrollment needs of the Whiting School.

Special Knowledge, Skills, And Abilities

• Excellent written and verbal communications skills (writing/editing test may be administered), ability to manage multiple tasks, and organizational and creative fluency.
• Must be able to function collaboratively and effectively in a team environment, while also functioning autonomously with ability to set own deadlines and workflow.
• Strong project management skills and experience with project management tools (e.g. JIRA, Asana, Basecamp).
• Strong interpersonal skills, and ability to work collaboratively with diverse personalities.
• Ability to work well under pressure in an ever-changing environment.
• Requires working knowledge of Zoom, MS Word, Excel, Access, and PowerPoint.
• Working knowledge of SLATE or other marketing automation systems is highly desirable.
• Experience or working knowledge of Mailchimp, Constant Contact or other marketing email platform.
• Experience or working knowledge of CMS systems.
• Experience with and working knowledge of WordPress.
• Experience working in recruitment or communications office of an educational institution, nonprofit, or industry.
• Willingness to create and execute new strategies beyond paid efforts.
• Ability to evaluate effectiveness of current recruitment efforts against targets and benchmarks and recommend alternatives as needed.
• Supervisory experience helpful.

Minimum Qualifications

• Bachelor's degree in related field
• Five years related experience
• Additional education may substitute for required experience, to the extent permitted by the JHU equivalency formula.

Preferred Qualifications

• Degree in Marketing, Communications, Advertising, or Public Relations preferred.
• Six to eight years of related experience in higher education, establishing and executing an integrated marketing strategy, and from that strategy, analyze multi-platform marketing campaigns with the goal of generating leads, increasing enrollments, or similar.
• The ideal candidate will be able to function collegially and effectively in a team environment, working well with others toward achieving objectives, but also work independently with the ability to set own deadlines and workflow.
• Experience creating and executing digital marketing campaigns, including paid, organic and social media.

Classified Title: Communications & Marketing Manager
Job Posting Title (Working Title): Associate Director of Recruitment Marketing/GELL
Role/Level/Range: ATP/04/PE
Starting Salary Range: $72,600 - $127,000 Annually (Commensurate with experience)
Employee group: Full Time
Schedule: 37.5 hrs/wk, M-F
Exempt Status: Exempt
Location: Hybrid/Homewood Campus
Department name: Communications
Personnel area: Whiting School of Engineering
Total RewardsThe referenced base salary range represents the low and high end of Johns Hopkins University’s salary range for this position. Not all candidates will be eligible for the upper end of the salary range. Exact salary will ultimately depend on multiple factors, which may include the successful candidate's geographic location, skills, work experience, market conditions, education/training and other qualifications. Johns Hopkins offers a total rewards package that supports our employees' health, life, career and retirement. More information can be found here: https://hr.jhu.edu/benefits-worklife/.
Education and Experience EquivalencyPlease refer to the job description above to see which forms of equivalency are permitted for this position. If permitted, equivalencies will follow these guidelines: JHU Equivalency Formula: 30 undergraduate degree credits (semester hours) or 18 graduate degree credits may substitute for one year of experience. Additional related experience may substitute for required education on the same basis. For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education/experience required for the respective job.
Applicants Completing StudiesApplicants who do not meet the posted requirements but are completing their final academic semester/quarter will be considered eligible for employment and may be asked to provide additional information confirming their academic completion date.
Background ChecksThe successful candidate(s) for this position will be subject to a pre-employment background check. Johns Hopkins is committed to hiring individuals with a justice-involved background, consistent with applicable policies and current practice. A prior criminal history does not automatically preclude candidates from employment at Johns Hopkins University. In accordance with applicable law, the university will review, on an individual basis, the date of a candidate's conviction, the nature of the conviction and how the conviction relates to an essential job-related qualification or function.
Diversity and InclusionThe Johns Hopkins University values diversity, equity and inclusion and advances these through our key strategic framework, the JHU Roadmap on Diversity and Inclusion.
Equal Opportunity EmployerAll qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
EEO is the Lawhttps://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf
Accommodation InformationIf you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the Talent Acquisition Office at jhurecruitment@jhu.edu. For TTY users, call via Maryland Relay or dial 711. For more information about workplace accommodations or accessibility at Johns Hopkins University, please visit https://accessibility.jhu.edu/.
Vaccine RequirementsJohns Hopkins University strongly encourages, but no longer requires, at least one dose of the COVID-19 vaccine. The COVID-19 vaccine does not apply to positions located in the State of Florida. We still require all faculty, staff, and students to receive the seasonal flu vaccine. Exceptions to the COVID and flu vaccine requirements may be provided to individuals for religious beliefs or medical reasons. Requests for an exception must be submitted to the JHU vaccination registry. This change does not apply to the School of Medicine (SOM). SOM hires must be fully vaccinated with an FDA COVID-19 vaccination and provide proof of vaccination status. For additional information, applicants for SOM positions should visit https://www.hopkinsmedicine.org/coronavirus/covid-19-vaccine/ and all other JHU applicants should visit https://covidinfo.jhu.edu/health-safety/covid-vaccination-information/.
The following additional provisions may apply, depending upon campus. Your recruiter will advise accordingly.The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.
Hybrid: On-site 3-4 days a week