Are you energetic, personable, and passionate about creating compelling content? Do you thrive in an environment where you can develop strategic marketing plans and engage different audiences? If so, then you might be right at home at The Keyes Company.

The Keyes Company is looking for a Content Strategist to join our dynamic team. As the Content Strategist at Keyes, you will be responsible for creating compelling content and copy to engage different audiences, including agents, clients, and homebuyers. You will collaborate closely with the corporate marketing team to deliver innovative content strategies across multiple platforms, ensuring creative consistency and driving brand awareness. Your role involves attending events, creating multimedia content, managing social media strategies, and analyzing performance metrics to continually optimize our marketing efforts. 

Key Responsibilities

• Content Strategy: Work collaboratively to plan and execute unique content strategies across real estate and ancillary services, bridging business requestor goals with audience-centric content that increases brand awareness, engages key audiences, drives traffic, and generates business. 
• Creative Process Assistance: Assist with the creative process of brokerage and associate level content and campaigns, from drip campaigns to social media. 
• Social Media Management: Supplement the corporate and executive social media content and strategy across a variety of platforms including Instagram, LinkedIn, and Facebook and guide client social strategy. 
• Multimedia Content Creation: Create multimedia content such as videos, infographics, and photos. 
• Analytics and Reporting: Monitor and analyze social media metrics to identify trends and insights. Provide monthly reports and social media performance analysis for leadership team accounts, proposing strategies to improve. Identify trends, content gaps and target audience preferences. 
• Copywriting and Collaboration: Create original copy, source images, and collaborate with team members to ensure all content aligns with the company’s tone of voice, managing content governance and audits. 
• Executive Content Coverage: Supplement social efforts by attending events, meetings, speaking engagements, and lifestyle opportunities to capture content for the executive team. 
• Partner Content Alignment: Manage relationships with partners to co-create shared narratives that enable Keyes to reach new audiences and markets 

Requirements

• Travel necessary; must have reliable transportation 
• Video editing skills 
• Experience working in real estate marketing is strongly preferred 
• Experience developing high-performing social media content 
• Strong copywriting skills
• Understanding of best practice across digital and print platforms 
• Excellent grammar and communication skills with attention to detail 
• Reporting and metric analytics 
• Ability to work in a creative, fast-paced environment 
• Highly self-motivated and self-driven 
• A bachelor's or similar degree in a relevant field is a plus, but not required (marketing, journalism, etc.) 
• 3 years’ experience as a marketing professional
• Skills in Adobe Premiere Pro is a plus but not required 
• Skills in Adobe InDesign is a plus but not required 

What to Expect

• Competitive Salary and Benefits: Receive a competitive salary and comprehensive benefits package. 
• Supportive Environment: Be in a supportive and collaborative work environment. 
• Showcase Your Creativity: Have the ability to showcase your creativity and operational know-how while supporting our mission to provide the highest level of value to real estate associates. 
• Diverse and Challenging Work: Be engaged in diverse and challenging work, laying the foundation for a successful career within the real estate industry. 

Intrigued? We’d love to hear from you. Even if you don’t meet all requirements, we encourage you to apply with a cover letter and resume. 

About Keyes: Independently-owned and operated since 1926, The Keyes Company is a leader in the real estate industry. The Keyes Family of Companies, along with its network of partner brokerages comprises 50 offices, more than 3,000 Associates and closed over $9.3 billion in annual real estate sales and services in 2023. Keyes’ offices are distributed throughout seven counties – Miami-Dade, Broward, Palm Beach, Martin, St. Lucie, Volusia, and Lee. Keyes expands our Associates’ reach globally as a Founding Member and Shareholder of Leading Real Estate Companies of the World®, the world’s largest network of independent brokerages, and Member of the exclusive Forbes Global Properties network. The Keyes Company offers a suite of resources to cover whatever needs arise while buying or selling a home. Mortgage, title, insurance and property management needs are all be managed in-house, allowing Keyes Realtors® to close deals with speed and efficiency while giving clients valuable access to the professionals responsible for the specific service lines. 

Equal Opportunity Statement

Keyes is an equal opportunity employer and values diversity in its workforce. We encourage applications from all qualified individuals and will accommodate applicants' disability-related needs, up to the point of undue hardship, throughout all stages of the recruitment and selection process. If you require a disability-related accommodation to participate in the recruitment process, please contact our recruitment team.