Marketing Analyst
Our client is a $1.2 Billion and growing industry-leading manufacturer of beautiful, low-maintenance building products, and is highly committed to accelerating the use of recycled materials. We use our expertise in materials science to engineer and manufacture high-quality, sustainable residential and commercial building products that improve lives and businesses. All of our client's products are designed to replace wood, metal and other traditional materials in a variety of applications. In June 2020, they completed a highly successful IPO.
We are committed to providing a diverse, equitable and inclusive workplace where diversity of all kinds is sought out, valued, respected and appreciated. We are building and promoting a culture where everyone feels empowered to bring their full, authentic selves to work. It fuels our innovation, drives operational excellence and is a source of our competitive differentiation, while connecting us closer to our customers and the communities we serve.
We are the marketplace leader and rapidly growing company within the building materials industry with emerging brands that represent unparalleled building materials technology, premium design aesthetics and sustainability. As we grow and further develop our brands across the channel and with homeowners, we are looking for high capacity and motivated professionals to play an integral part in advancing the company's marketing initiatives to build brand awareness and engagement, support the sales organization and drive overall marketing strategies.
Position Summary: We are seeking a highly skilled and detail-oriented Marketing Analyst to join our team. As a Marketing Analyst you will be responsible for analyzing web traffic and user behavior, identifying trends and insights, and making recommendations to improve marketing and website performance. This role requires a strong analytical mindset, experience with web analytics tools, and the ability to translate data into actionable strategies.

Your primary duties and responsibilities will be:
Data Collection & Analysis:

• Implement and manage analytics tools such as Google Analytics, Adobe Analytics, Salesforce, and other relevant platforms.
• Collect and analyze marketing data to track user behavior, traffic sources, and conversion rates.
• Set up and manage tracking mechanisms such as UTMs and cookies to capture detailed data.

Reporting & Insights:

• Develop and deliver regular reports on marketing performance metrics to partners and internal stakeholders.
• Identify trends, patterns, and insights from data to inform marketing strategies.
• Provide actionable recommendations to optimize marketing performance and improve user experience.

Optimization & Testing:

• Conduct A/B tests and other experiments to evaluate the effectiveness of web content, CRM and marketing campaigns.
• Collaborate with the marketing team to implement changes based on data-driven insights.
• Monitor and report on the impact of optimization efforts.

Collaboration & Communication:

• Work closely with marketing, design, and development teams to ensure alignment of web analytics with overall marketing objectives.
• Communicate complex data findings and insights to non-technical stakeholders in a clear and understandable manner.
• Provide training and support to partners within the integrated marketing team on analytics tools and best practices.

We believe the successful candidate will need:

• Bachelor's degree in computer science, data management, or a related field.
• 3-6 years of experience in data operations, data engineering, or a related role.
• Experience with marketing analytics tools and platforms (e.g., Google Analytics, Adobe Analytics, HubSpot, Salesforce).
• Proficiency in SQL for data querying and manipulation.
• Experience with data integration tools and ETL processes.
• Knowledge of data warehousing concepts and technologies.
• Familiarity with cloud-based data storage and computing platforms (e.g., AWS, Azure, GCP).
• Strong problem-solving skills and attention to detail.
• Excellent communication and collaboration skills.
• Ability to work independently and manage multiple tasks in a fast-paced environment.

Contact
Zak Hornung
Sr. Technical Recruiter
zhornung@lasallenetwork.com
LaSalle Network is an Equal Opportunity Employer m/f/d/v.

LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Marketing, Technology, Supply chain, Healthcare Revenue Cycle, Call Center, Human Resources and Executive Search. LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries.

LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends and hiring challenges, and more to national news outlets. LaSalle Network offers temporary Field Employees benefit plans including medical, dental and vision coverage. Family Medical Leave, Worker's compensation, Paid Leave and Sick Leave are also provided. View a full list of our benefits here