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*Please note this is an on-site role in MENANDS, NEW YORK.*
The Mailworks is a woman owned family business specializing in the creation and distribution of direct mail campaigns for a nation-wide customer base. The Mailworks operates 24 hours a day, usually 6 days a week. The team of 90 employees range from executives, marketing specialists, designers, developers, and production workers.
The Content Marketing Specialist is responsible for the development, planning, execution and measurement of print and digital content for The Mailworks. The role includes concepting, writing, maintaining and monitoring content for both digital and print including websites, landing pages, webinars, social media, blog posts, videos, sales collateral, email communication, CRM workflows, presentations and long-form point-of-view and research-based content pieces. The ideal candidate will have a strong knowledge of grammatical rules and business writing experience, experience utilizing AI tools, such as ChatGPT, for content generation, personalization, SEO optimization, and maintaining branded content models.
Experience in design and final formatting is a plus.
Duties:
SIMPLIFICATION AND COMMUNICATION OF COMPANY OFFERINGS
CONTENT MARKETING STRATEGY
WRITING AND EDITING
PERFORMANCE ANALYSIS AND OPTIMIZATION
______________________________
Required Skills/Abilities:
Physical Requirements:
Full Time
$62k-79k (estimate)
07/07/2024
07/20/2024
themailworks.com
ALBANY, NY
50 - 100
2009
Private
$10M - $50M
Business Services
The following is the career advancement route for Content Marketing Specialist positions, which can be used as a reference in future career path planning. As a Content Marketing Specialist, it can be promoted into senior positions as a Media Design Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Content Marketing Specialist. You can explore the career advancement for a Content Marketing Specialist below and select your interested title to get hiring information.
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