Our Customer is a business and financial software company that develops and sells financial, accounting, and tax preparation software and related services for small businesses, accountants, and individuals. They are laser-focused on their customers, live and breathe innovation, and champion those who dare to dream. Their Mission is powering prosperity around the world. They do it by attracting the world’s top talent, bringing vital partners into their global platform, and leaving the world a better place through exceptional corporate citizenship.
We are seeking a Senior CRM Analyst on a contract basis with a strong background in mobile marketing, in order to set up new measurement mechanisms for emerging channels (SMS, Push, In Product Notifications), conduct analysis on complex lifecycle programs across channels, help define/implement requirements to enhance the CRM marketing capabilities, and overall support a team of marketers with insights and strategy development. This role is hybrid onsite (2 days per week) in San Diego, CA or Mountain View, CA.Job Responsibilities

• Set the foundation for how TurboTax should measure impact of mobile channels
• Push and SMS in particular
• Building measurement and attribution mechanisms in line with industry best practices, helping drive their adoption throughout the organization, and overseeing their implementation
• Define and articulate data or functionality requirements (business & technical requirements, conduct user acceptance testing and align on overall output) to enhance In-Product Notifications, SMS and Push programs, closely partnering with Product teams to ensure their proper and timely implementation
• Carry out channel level and campaign level analysis, supporting CRM marketers in result and test share outs by drafting key insights and recommendations, and making performance presentations that are both actionable and solutions-driven
• Be a thought leader in the way we approach omni channel performance, measurement and strategy
• Closely partner with CRM Analytics team, providing detailed input into test and measurement plans and ensuring share-outs and data pulls are closely anchored to campaign strategic objectives
• Dive into complex data sets to analyze trends, identify opportunities and quantify the potential value of new initiatives & channels
• Audit assess how mobile marketing channel strategy connects to product experiences with a view to help identify gaps and improve the customer experience
• Design multivariate tests, synthesizing results and building frameworks to make scaling decisions

Qualifications

• Experience in CRM marketing

Perks are available through our 3rd Party Employer of Record (Available upon completion of waiting period for eligible engagements)
Health Benefits: Medical, Dental, Vision, 401k, FSA, Commuter Benefit Program
An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.