Position: Digital Media Associate
Department: Strategic Advancement

Reports to: Senior Communications and Engagement Coordinator

Categorization: Hybrid Remote. Job responsibilities may require some in-person engagement, either in New York or elsewhere.

Status: Non-exempt

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The Organization

Since 2003, The Opportunity Network (OppNet) has ignited the drive, curiosity, and agency of historically and systematically underrepresented students on their paths to and through college and into thriving careers, powered by our commitment to access and community. This year, OppNet will reach more than 10,000 students of color nationwide to support them in achieving their college and career goals.

All of the work OppNet leads is in service of realizing our vision of a nation connected through vibrant communities and networks actively in pursuit of social justice and educational equity — a nation where all young people can freely create their path to enduring success that honors their passions, ambitions, and full identities.

Our Core Values

• Galvanize Community While Celebrating the Individual

• Maximize the Power of Storytelling

• Center Social and Racial Equity Relentlessly

• Activate Solutions Through Assets, Not Deficits

• Pursue Impact That Lasts

The Job

OppNet seeks a creative and passionate Digital Media Associate to join our team. Reporting to the Senior Communications and Engagement Coordinator, the Digital Media Associate will create and manage engaging content for our social media platforms, e-newsletter, and website. This is an exciting opportunity to showcase your skills and talents in digital media and graphic design while supporting our mission of empowering students from underrepresented communities to access and thrive in college and careers.

As our Digital Media Associate, you will be successful if you can:

• Increase our social media followers, engagement, and reach across all platforms.

• Create and deliver high-quality and consistent graphics, e-newsletters, and website content that reflect our brand identity and mission and appeal to our target audiences and stakeholders.

• Use data and feedback to evaluate and improve our digital media performance and impact and identify new opportunities and trends to enhance our digital media strategy and outreach.

• Collaborate effectively and proactively with other staff members and stakeholders, and communicate clearly and professionally with various audiences and purposes.

• Demonstrate passion, creativity, and innovation in your work, and align your goals and actions with our organizational values and vision.

About You

The ideal candidate for the Digital Media Associate role should have relevant experience, skills, and competencies in digital media and communications. They should have a bachelor's degree or equivalent work experience in digital media, communications, marketing, or a related field. They should have at least two years of experience in digital media, social media, or graphic design, preferably in a non-profit or education setting. They should be proficient in using various social media platforms and tools, graphic design tools, and web development tools and have excellent written and verbal communication skills. They should also be creative, innovative, adaptable, and passionate about our mission and vision, and committed to advancing educational equity and opportunity for our students and communities.

The ideal candidate will personally connect to our important work and value diversity, equity, and inclusion (DEI) across the organization. The candidate will demonstrate DEI values by actively participating in all organization-wide learning sessions and self-reflection and working with others to enact changes that contribute to meeting OppNet’s DEI initiatives.

What You Will Be Doing

Social Media Management (40%):

• Plan, create, and post original and compelling content for our social media channels, including LinkedIn, Facebook, and Instagram, in alignment with our brand voice and tone.

• Spearhead and strategize the growth of OppNet’s TikTok presence, providing guidance, suggestions, and ideas on how to use the platform to reach our communities better and tell our stories.

• Respond to timely direct messages on OppNet’s social channels.

• Monitor and analyze social media metrics and trends and optimize content strategy accordingly.

• Assist the Senior Communications and Engagement Coordinator in the creation and scheduling of social media posts across OppNet’s accounts.

• Collaborate with the Senior Communications and Engagement Coordinator and other staff members and stakeholders to ensure consistency and quality of our social media presence.

Graphic Design (20%):

• Design and produce eye-catching graphics for social media and other materials — e.g., sell sheets and flyers — using tools such as Photoshop, Illustrator, InDesign, or Canva.

• Consult with other staff members and external partners to understand their graphic design needs and expectations, and provide creative solutions and feedback.

• Follow OppNet’s brand and style guidelines and ensure consistency and quality of graphic design across all platforms and channels.

• Organize and manage graphic design files and assets and ensure they are properly stored, labeled, and accessible.

Website Maintenance (15%):

• Maintain and update our website content, layout, and functionality using WordPress.

• Backup and restore website data and files regularly and ensure the website is compliant with the latest web standards and regulations.

• Troubleshoot and resolve any technical issues or errors on the website, such as broken links, slow loading, or security breaches.

E-newsletter Production (10%):

• Collaborate with the Senior Communications and Engagement Coordinator to write, edit, and format e-newsletters and ensure timely and accurate delivery to our subscribers.

• Coordinate with other departments and external partners to gather relevant news, stories, and updates for e-newsletter content.

• Ensure consistency and accuracy of e-newsletter branding, style, and tone across all platforms and devices.

• Track and report on the e-newsletter metrics, such as open rate, click rate, conversion rate, and subscriber feedback, and provide insights and recommendations for improvement.

Organizational Learning, Development, and Program Reflection (15%):

• Participate in organization-wide DEI learning sessions, equity working groups, and optional identity-based affinity groups.

• Attend weekly team meetings, All Hands meetings, All Staff meetings, team retreats, and annual institution-wide retreat.

• Develop professional and personal intentions related to OppNet’s DEI commitment, incorporated into annual performance reviews.

Who We Are Looking For

• Bachelor’s degree in digital media, communications, marketing, or a related field, or equivalent work experience

• At least two years of experience in digital media, social media, or graphic design, preferably in a non-profit or education setting

• Proficient in using social media platforms and tools, such as Sprout Social, and familiar with best practices and trends

• Proficient in using graphic design and desktop publishing tools, such as Photoshop, Illustrator, InDesign, or Canva, and able to create appealing and professional visuals

• Proficient in using WordPress and other web development tools and able to maintain and update website content and functionality

• Proficient in using email marketing platforms such as Salesforce Marketing Cloud to plan, create, and deliver e-newsletters.

• Excellent written and verbal communication skills and ability to write clear, concise, and engaging copy for various audiences and purposes

Requirements to Work for OppNet

OppNet requires that all employees, including new hires, be fully vaccinated against COVID-19 unless an exemption has been approved.

Salary and Benefits

We take a thoughtful and deliberate approach to generating salary offers that take into account previous work experience, the role you’re entering into, and equity within OppNet. Equity is important to us and it is critical that our compensation approach ensures equity across the organization. Hence, we make every effort to make our first offer our best offer because we want to ensure equity and demonstrate that we value you and your work from day one.

The hiring salary range for this role is $55,217 - $58,500 and will be commensurate with experience.

At OppNet, eligible employees can enjoy a comprehensive benefits package that includes medical coverage (health, dental, and vision), an HRA, Flexible Spending Account, family leave (up to 100% coverage for twelve weeks), life insurance, and retirement benefits. Full-time employees can participate in our 403(b) retirement benefit program with up to a 3% employer match. Additionally, we offer generous time off from work with up to 58 fully paid non-working days (through a combination of vacation, sick, and holidays).

Application Instructions

Please use this link https://tinyurl.com/3acw25tw to apply.

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Do you meet some but not all of our qualifications? OppNet is an equal-opportunity employer. Even if you may not meet every qualification listed, we strongly encourage you to apply immediately. If you believe in our organization's mission and feel confident in your potential to excel at OppNet, we warmly welcome your application. Our commitment lies in considering a wide range of candidates, and valuing diverse workplace experiences and backgrounds. Whether you are new to the non-profit sector, returning to work after a break, considering a career change, or taking the next step in your professional journey, we are excited to hear from you! We recognize that diverse teams make the strongest teams, and we encourage people from all backgrounds to apply.